Watch the Creative is Native launch:
Watch the Creative is Native launch:


Creativity comes natural to us
Creativity comes natural to us

On Thursday, 5th November 2020, at 3PM, IAPI – the Institutes of Advertising Practitioners in Ireland launched the world’s first national advertising portfolio. Ireland: Where Creative is Native.

A curated selection of Ireland’s finest work chosen by Ireland’s leading Creative Directors.

What makes this unique is that all of the work submitted and selected is not accredited to any particular agency or contributor. A genuinely national portfolio and a world first for Ireland.

The project was a collaborative approach involving the entire creative community and driven by the Creative Council of IAPI.

Ireland has always been a place of change, ideas and creativity. Ireland is a country where being creative is second nature; world-renowned for its writers, artists, poets, musicians and all-round change-makers.


#creativeisnative #irelandbeforeagency

For the launch, we were joined by:

  • Jen Speirs, Executive Creative Director, Rothco | Accenture Interactive
  • Shane O’Brien, Executive Creative Director, BBDO Dublin
  • Laura Halpin, Copywriter, Folk Wunderman Thompson
  • Sean Hynes, Creative Director, Bonfire
  • Moderated by Charley Stoney, CEO, IAPI

Click here for more information on the speakers.

This event was broadcast using Verve – The Live Agency’s production expertise.