Creativity comes natural to us
Creativity comes natural to us

Join us on Thursday, 5th November, at 3PM, for the launch of the world’s first national advertising portfolio. Ireland: Where Creative is Native

A curated selection of Ireland’s finest work chosen by Ireland’s leading Creative Directors.

What makes this unique is that all of the work submitted and selected is not accredited to any particular agency or contributor. A genuinely national portfolio and a world first for Ireland.

The project was a collaborative approach involving the entire creative community and driven by the Creative Council of IAPI.

Ireland has always been a place of change, ideas and creativity. Ireland is a country where being creative is second nature; world-renowned for its writers, artists, poets, musicians and all-round change-makers.

Join us on the 5th November to celebrate that creativity.

For this launch, we will be joined by:

  • Jen Speirs, Executive Creative Director, Rothco | Accenture Interactive
  • Shane O’Brien, Executive Creative Director, BBDO Dublin
  • Laura Halpin, Copywriter, Folk Wunderman Thompson
  • Sean Hynes, Creative Director, Bonfire
  • Moderated by Charley Stoney, CEO, IAPI

This event is being broadcast using Verve – The Live Agency’s production expertise and is free to all IAPI members and collaborators.

Jen Speirs
Jen Speirs
Executive Creative Director, Rothco
Shane O'Brien
Shane O'Brien
Executive Creative Director, BBDO Dublin
Laura Halpin
Laura Halpin
Copywriter, Folk WT
Sean Hynes
Sean Hynes
Creative Director, Bonfire Dublin
Charley Stoney
Charley Stoney
Moderator, CEO, IAPI
About the Speakers
About the Speakers

Jen Speirs, Executive Creative Director, Rothco | Accenture Interactive

Jen Speirs is the Executive Creative Director at Rothco | Accenture Interactive. Jen has created award-winning work for brands like Carefree, Arnott’s, McDonald’s, Berlei, TAL, Bonds, UN Women and the Workplace Gender Equality Agency. She has been on several award juries, both national and international – including Cannes, Spikes and The Immortals, and been invited to speak at events, such as the inaugural Australian 3% Conference. Her work has been awarded at shows including NY Festivals, ADMA, AWARD, Cannes, Effies, Media Federation, John Caples and Spikes.

Throughout her career, Jen has had the privilege of working with some amazing people and has pitched for, won and run some much-loved brands. Whether it’s for bras, booze, banks, beauty or burgers, her passion is to create award-winning, culturally-relevant communications, in any media – and to do so in a diverse creative department.

Shane O'Brien, Executive Creative Director, BBDO Dublin

Shane is Executive Creative Director of BBDO Dublin. Prior to that he was a Creative Director at Rothco | Accenture Interactive, Creative Director of their sister agency Guns or Knives; and before that again, a senior writer in Rothco. Over the last 14 years Shane has become one of Ireland’s most awarded creatives. His work has been recognised at the Cannes Lions, EPICAs, Eurobest, London International Awards, One Show, Kinsale Sharks, ICAD, ADFX, the Webbies to name a few.

In his spare time Shane is an established screen writer and best-selling children’s author. He has written for shows on RTÉ2, BBC3, Channel 4 and his second feature script was recently granted production funding by Screen Ireland. His first children’s book ‘How Will Santa Find Us?’ was published last year in support of Focus Ireland.

Sean Hynes, Creative Director & Managing Partner, Bonfire

Sean’s background is in Art and Creative Direction. Before setting up Bonfire in 2005 with business partner Ian Doherty, Sean held a number of senior creative positions in agencies including Bates Ireland, Y&R (formerly Hunter red Cell) and Publicis QMP.

Sean has gained a wealth of experience in many different areas working on advertising accounts as diverse as Arnotts, Pfizer, National Dairy Council, Kerry Foods, Alfa Romeo and Independent Newspapers.

Sean’s work has been acknowledged both nationally and internationally including: the Kinsale Shark Awards, Poster Awards, The Institute of Creative Advertising & Design (ICAD) Awards, NNI Power of Press Awards, TDI Awards, The European EPICA Awards, Grand Prix at the Independent Recruitment Awards and a Gold at the IAPI Advertising Effectiveness Awards.

Sean is a current board member of the Institute of Advertising Practitioners of Ireland (IAPI) where he sits on the Creative Council.

Laura Halpin, Copywriter, Folk Wunderman Thompson

Laura is a copywriter at Folk Wunderman Thompson Dublin. She jumped into the advertising world from a varied background including communications and support for charities, and several years teaching English in Japan and Spain. Her past and present work includes campaigns for Peter McVerry Trust, the Marie Keating Foundation, Valeo Foods, Jack Daniel’s, Heinz, Littlewoods Ireland, An Post and Vodafone. At Folk, she is the lead writer for Vodafone X, Vodafone’s youth plan which aims to inspire new futures by tapping into the needs, challenges and aspirations of young people.

Laura has represented Ireland on the international stage at Cannes twice, as part of the winning Cannes Young Lions Ireland creative teams for Film in 2016 and Print in 2017.

She is also Flash Fiction Editor at Irish-born, Toronto-based, award-winning literary magazine Into the Void, publishing original, thought-provoking Flash Fiction from all over the world, quarterly.

She is constantly inspired by the people she works with, and believes that heartfelt, insightful communications have the power to change the way people understand the world at large, their own worlds, and each other.

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