A one hour session with Account Director Jane Devitt and Bairbre McGlade, Senior Art Director, Boys + Girls.

Jane will talk about reviewing creative work: using the client’s perspective to review work – how to rationalise responses to creatives and make it useful for creative teams making it a useful exchange.

Bairbre will discuss, from a creative perspective, about how to make feedback helpful and constructive.

From the Account Management Perspective

• Reviewing creative work from the client perspective
• Utilising the brief to cross-check
• How to push back gently
• How to diffuse and distill negative feedback
• How to pushback with the client

Jane Devitt is a highly experienced and award-winning Account Director who works on a retainer or project-by-project basis for some of Ireland’s best-known brands and emerging companies.

Jane is currently self-employed and specialises in helping start-ups or SME’s in areas such as New Business Development, Brand Identity, Digital and Social Marketing, and writing and implementation of Marketing Plans. With a little black book of everyone from writers, to designers to brand specialists, Jane can bring a team together in a flash to deliver on your project KPIs.

Jane honed her Account Direction skills over the last three decades as part of multi-discipline teams in leading advertising and marketing agencies such as BBDO Dublin, Target McConnells, Huguenot Design, Havas, Brand Union and Brando. Jane has also been self-employed for over 6 years.