Welcome back for Effie Awards Ireland 2021
Welcome back for Effie Awards Ireland 2021

Thank you for joining us for our relaunch. Having made the difficult, yet necessary, decision to postpone the inaugural Effie Awards Ireland for a year, IAPI are delighted to confirm the schedule for 2021. As we relaunch Effie Awards Ireland for 2021, this refresher session with our stellar line-up of speakers will help anyone involved in preparing your Effie Awards Ireland entry.

From the entry process to selecting categories to crafting your entry, plus top tips and hints on how to arrest the attention of the jury it was all covered at our live relaunch event which you can now re-watch above.

Effie Awards Ireland are supported by:

RTE Media Sales
An Post Commerce
Wide Eye Media

17th February - Refresher “How to Win an Effie” event
1st March - Effie Awards Ireland open for entries
23rd April (EXTENDED to 30 Apr)- 1st Entry Deadline
21st May - 2nd Entry Deadline
18th June - 3rd Entry Deadline
Early July - 1st Round Judging
Early Aug - 2nd Round Judging
23rd September - Effie Awards Ireland Gala

We are indebted to Verve for helping us create a quality, live broadcast for this event, using their virtual events technology.

What You Need to Know for 2021
What You Need to Know for 2021


Extended Entry Deadline from our last ADFX closing date up to 2021.

All marketing efforts that ran in the Republic of Ireland at any point between 1 May 2018 and 30 April 2021 are eligible to enter.

Eligibility period applies to all categories except Sustained Success

  • Cases that have experienced sustained success for 3 or more years are eligible for entry to this category.
  • At a minimum, the case must date back to 31st December 2017 and you must include 2020 results.


To honour even more great work, efforts can be entered into a maximum of four categories.

Of those four categories, only one category submission may be an industry category.

You are not required to enter an industry category, however you must adhere to a maximum 4 category rule per effort.

Each entry should be customised to speak to the specifics of each entered category

2021 Effie Objective Guidance>>


IAPI Members
23rd April (EXTENDED to 30 Apr) - 1st Entry Deadline - €350
21st May - 2nd Entry Deadline - €425
18th June - 3rd Entry Deadline - €500

Non IAPI Members
23rd April (EXTENDED to 30 Apr) - 1st Entry Deadline - €500
21st May - 2nd Entry Deadline - €625
18th June - 3rd Entry Deadline - €750

There will be a 2% discount if you have 3+ entries, 5% discount for 5+ entries and 10% discount for 10+


Entries are submitted online in the Entry Portal which will be open for entries on 1st March 2021.

You can download entry form templates from Effie Awards Ireland website.

There are dedicated Entry Forms for submissions into Sustained Success category.

All other category submissions use the standard entry form.

Entrants can use the Entry Form Guide & Template to draft their responses and collaborate with team members, partner agencies, and clients.

In the Entry Portal, entrants will need to copy their answers to each question of the entry form into the corresponding question section.

Category Guidance
Category Guidance

The 2021 Effie Awards Ireland Competition has a total of 22 categories you can enter:

Industry Categories

1. FMCG, Petcare & Homewares

2. Pharma, Healthcare, Cosmetics, Toiletries, Nutrition

3. Finance & Insurance Services

4. IT, Telecomms & Consumer Electronics

5. Leisure, Media, Sport, Travel & Gaming

6. Automotive & Transportation

7. Retail & Fashion (Bricks or Clicks or both)

8. Alcoholic Beverages

9. Utilities, Public Service & Government

10. Construction & Property

Specialist Categories

1. Small Budget – less than €50k

2. Positive Change – Brands, NFP – Environmental or Social Good

3. Direct to Consumer/Direct Response

4. Business to Business

5. Engaged Community

6. Data Driven

7. New Product or Service Introduction

8. Topical Marketing (Current Events)

9. Media Innovation

10. Media Content & Partnership/Sponsorship Effectiveness

11. Sustained Effectiveness

12. Crisis Response/Critical Pivot

Definitions of each category can be found in the 2021 Entry Kit

Effie Awards Ireland Entry Kit 2021
Effie Awards Ireland Entry Kit 2021
This guide will provide invaluable information on the entry process - entry basics, forms & requirements, publication & confidentiality, judging, categories and much more.