Having made the difficult, yet necessary, decision to postpone the inaugural Effie Awards Ireland for a year, IAPI are delighted to confirm the schedule for 2021 and invite you to attend our refresher event to refamiliarise yourself with the new awards scheme. As we relaunch Effie Awards Ireland for 2021, this session will help anyone involved in preparing your Effie Awards Ireland entry.

It is essential that Agencies understand how to start assessing their creativity and measuring it’s success. And equally essential for Marketers to know what data they need to extract from their end to help prove the case.

From the entry process to selecting categories to crafting your entry, it will all be covered. And, there will also be top tips and hints on how to arrest the attention of the jury when they’re reading your case.

We are indebted to Verve for helping us create a quality, live broadcast for this event, using their virtual events technology.

We'll have a stellar selection of speakers from our Effie Steering Group to give you their expert guidance on crafting your entry for 2021.

- Neal Davies – on the overview and importance of Effies Worldwide

- Damian Devaney - on his experiences as a Euro Effie Juror and what he expects from the Irish awards

- Nichola Mullen – on what the judges look for in Positive Change category

- Nicky Doran - on what the judges look for in Commercial categories

In addition to these speakers, Charley Stoney, Margaret Gilsenan and Katherine Ryan will moderate a Q&A for all your Effie queries and IAPI take you through the new entry details, 2021 deadlines and the all important logistics.

2021 Dates
17th February - Refresher “How to Win an Effie” event
1st March - Effie Awards Ireland open for entries
23rd April - 1st Entry Deadline
21st May - 2nd Entry Deadline
18th June - 3rd Entry Deadline
Early July - 1st Round Judging
Early Aug - 2nd Round Judging
23rd September - Effie Awards Ireland Gala

We recommend that you bring your Planners and Client Services Directors and those that will be directly involved in writing your Effie entry. This webinar is also open to clients and please feel free to encourage the clients whose case studies you wish to put forward to attend alongside you. Please register via iapi.ie and the link to the live-stream will be forwarded on nearer to the event date.

With thanks to our sponsors
With thanks to our sponsors
Our Speakers
Our Speakers

Nichola Mullen, Fundraising Director, SVP – Society of St. Vincent de Paul

Nichola is a strategist who is passionate about driving social change. With over 20 years’ experience as a marketer and fundraiser she has master minded fundraising for SVP for the past six years. Prior to which she led fundraising and marketing for Arthritis Ireland and was a Director in the agency, Strategem.

She has a MSc in Applied Positive Psychology from the University of East London, a Diploma in Business Studies from UCD Michael Smurfit and a BA in Psychology from UCD. She applies this unique perspective on human understanding to her marketing and fundraising activities which have, despite the challenges in the not for profit sector, continued to provide those most in need in our society with much needed support.

Nichola will share her experience of being an Effie Europe jury member for the past two years and using case studies will advise you on the best way to write your case for Effie Awards Ireland.

Nicky Doran, Brand and Marketing Strategy Director, Davy

Nicky is responsible for defining and implementing Davy’s brand and marketing strategy. His role involves working with a client focussed Marketing Team to direct and execute brand & marketing plans, customer experience &data strategies and event & sponsorship programmes. Prior to joining Davy in 2017, Nicky held several senior commercial and marketing roles in Bord Gáis Energy. Nicky holds a MSc (Mgmt) in Business Administration from Trinity College Dublin, a Diploma in Company Direction and is a Qualified Financial Adviser. He is a Fellow of the Marketing Institute of Ireland, a member of The Institute of Directors in Ireland, and was formerly the Honorary Treasurer of the Marketing Society.

Nicky served as a juror this year on the Effie Europe Best of the Best where he was judging Gold and Grand Prix winners from 2018 across Europe. He has some great case studies to share with you and again, his own advice for those wishing to succeed in the Effie Ireland Programme in 2021.

Margaret Gilsenan, Chief Strategy Officer and Founder, Boys+Girls.

With over 20 years of experience in the business, Margaret has developed strategies for award winning campaigns for local and international brands including Kellogg’s, Danone, Three, Unilever, Pernod Ricard, Dulux, Ulster Bank (RBS) and Škoda.

She has participated on both sides of the judging fence, on a number of occasions as a judge (Research Awards) and as a participant with a number of winning AdFX case-studies to her name. She is a regular contributor to Marketing Magazine, guest lecturer in UCD Smurfit Business School and speaker at various industry events.

Damian Devaney, Senior Partner with TBVGlobal

Damian Devaney is a leading marketing practitioner, successfully championing marketing to transform companies and cultures from Fast Moving Consumer Goods, telecommunication, manufacturing, packaging and sport.

Today Damian is a Senior Partner with TBVGlobal, a specialist marketing consultancy headquartered in Boston. Damian has been VP of Marketing and Communications at Smurfit Kappa, leading an organisation change initiative in 34 countries across 3 continents. He currently has an advisory role with the organisation spanning, marketing, branding and communications. Prior to that he has been Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications. During that period O2 became No 1 in post-pay, delivered best ever loyalty performance and launched breakthrough initiatives including launching The O2, and winning Best Marketing Team in Ireland. Damian has reversed category declines in a number of fast moving consumer goods markets, having previously been marketing director at Coca-Cola Ireland, where he had responsibility for the full Coca-Cola portfolio.

There is no doubt that the industry recognises Damian as a marketing leader with an exceptional strategic mind. For this reason, IAPI, are delighted that he has accepted the role of Chair of the Effie Awards Ireland jury. He will share the judging criteria, process and his own view on how Effies can help keep us focused on effectiveness without losing our creativity.

Neal Davies, CEO, BBDO, Dublin

Neal is an industry leader and a global ambassador for marketing effectiveness. He has 28 years of marketing experience as a client, an agency practitioner and most recently as CEO of Effie Worldwide. He has held leadership roles in London and New York at Kodak, McCann, Naked Communications, TBWA and now at BBDO Dublin, having returned to Europe in 2017 with his family after 18 years in the USA. Along the way he won the UK TV Commercial of the Year, a Grand Effie and a Regional Emmy.

With such rich knowledge of the Effie Worldwide Programme, Neal will talk to us about the advantages of getting behind Effie Awards Ireland for agencies and marketers alike. He will also share his view of why great creativity is such an important component of the Effie Programme how it can provide growth and deliver meaningful impact for the economy.

Nichola Mullen
Nichola Mullen
Fundraising Director, SVP – Society of St. Vincent de Paul
Nicky Doran
Nicky Doran
Brand and Marketing Strategy Director, Davy
Damian Devaney
Damian Devaney
Senior Partner, TBVGlobal
Neal Davies
Neal Davies
CEO, BBDO Dublin
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
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Add to Calendar 2021-02-17 14:00:00 2021-02-17 15:30:00 Europe/Dublin How to Win an Effie - Refresher 2021 As we relaunch Effie Awards Ireland for 2021, this session will help anyone involved in preparing your Effie Awards Ireland entry. Online Webinar IAPI info@iapi.com

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Add to Calendar 2021-02-17 14:00:00 2021-02-17 15:30:00 Europe/Dublin How to Win an Effie - Refresher 2021 As we relaunch Effie Awards Ireland for 2021, this session will help anyone involved in preparing your Effie Awards Ireland entry. Online Webinar IAPI info@iapi.com

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