Having made the difficult, yet necessary, decision to postpone the inaugural Effie Awards Ireland for a year, IAPI are delighted to confirm the schedule for 2021 and invite you to attend our refresher event to refamiliarise yourself with the new awards scheme. As we relaunch Effie Awards Ireland for 2021, this session will help anyone involved in preparing your Effie Awards Ireland entry.

It is essential that Agencies understand how to start assessing their creativity and measuring it’s success. And equally essential for Marketers to know what data they need to extract from their end to help prove the case.

From the entry process to selecting categories to crafting your entry, it will all be covered. And, there will also be top tips and hints on how to arrest the attention of the jury when they’re reading your case.

We are indebted to Verve for helping us create a quality, live broadcast for this event, using their virtual events technology.

We'll have a stellar selection of speakers from our Effie Steering Group to give you their expert guidance on crafting your entry for 2021.

- Neal Davies – on the overview and importance of Effies Worldwide

- Damian Devaney - on his experiences as a Euro Effie Juror and what he expects from the Irish awards

- Nichola Mullen – on what the judges look for in Positive Change category

- Nicky Doran - on what the judges look for in Commercial categories

Nichola Mullen, Fundraising Director, SVP – Society of St. Vincent de Paul

Nichola is a strategist who is passionate about driving social change. With over 20 years’ experience as a marketer and fundraiser she has master minded fundraising for SVP for the past six years. Prior to which she led fundraising and marketing for Arthritis Ireland and was a Director in the agency, Strategem.

She has a MSc in Applied Positive Psychology from the University of East London, a Diploma in Business Studies from UCD Michael Smurfit and a BA in Psychology from UCD. She applies this unique perspective on human understanding to her marketing and fundraising activities which have, despite the challenges in the not for profit sector, continued to provide those most in need in our society with much needed support.

Nichola will share her experience of being an Effie Europe jury member for the past two years and using case studies will advise you on the best way to write your case for Effie Awards Ireland.

Nicky Doran, Brand and Marketing Strategy Director, Davy

Nicky is responsible for defining and implementing Davy’s brand and marketing strategy. His role involves working with a client focussed Marketing Team to direct and execute brand & marketing plans, customer experience &data strategies and event & sponsorship programmes. Prior to joining Davy in 2017, Nicky held several senior commercial and marketing roles in Bord Gáis Energy. Nicky holds a MSc (Mgmt) in Business Administration from Trinity College Dublin, a Diploma in Company Direction and is a Qualified Financial Adviser. He is a Fellow of the Marketing Institute of Ireland, a member of The Institute of Directors in Ireland, and was formerly the Honorary Treasurer of the Marketing Society.

Nicky served as a juror this year on the Effie Europe Best of the Best where he was judging Gold and Grand Prix winners from 2018 across Europe. He has some great case studies to share with you and again, his own advice for those wishing to succeed in the Effie Ireland Programme in 2021.

Margaret Gilsenan, Chief Strategy Officer and Founder, Boys+Girls.

With over 20 years of experience in the business, Margaret has developed strategies for award winning campaigns for local and international brands including Kellogg’s, Danone, Three, Unilever, Pernod Ricard, Dulux, Ulster Bank (RBS) and Škoda.

She has participated on both sides of the judging fence, on a number of occasions as a judge (Research Awards) and as a participant with a number of winning AdFX case-studies to her name. She is a regular contributor to Marketing Magazine, guest lecturer in UCD Smurfit Business School and speaker at various industry events.