Have your say. Be heard. Shape the industry.
Have your say. Be heard. Shape the industry.

Advertising is traditionally a young industry with over 45% of our IAPI members’ employees being 30 years old or under. So to provide representation to these future leaders we set up a committee called Future Heads with a focus on ensuring that those who recently started their career in this industry have a voice - and that those voices gets heard.


Our Future Heads committee is made up of a group of passionate people dedicated to developing young creative talent and also in retaining them, i.e. preventing them from leaving – which is vital to futureproof ourselves and the industry.

Development + Networking
Development + Networking

Development starts with increasing awareness of our industry with students. We do this through our talent attraction program as well as hosting our annual ADEXPO event. This is a career expo where students can speak with people already working in Media, Creative, Client Services, Technology and Digital, where they can find out how the industry works, the different roles available and have all of their questions answered.

The event highlight of the year is the summer party where everyone from all agencies is invited. This usually involves a BBQ, beers, music, and of course the ping pong tournament where we get to see agencies at their most competitive.

Information + Integration
Information + Integration

Future Heads work to produce an Internship and Graduate Guidebook. All IAPI agency members feed into this with detail on internship or graduate opportunities, including structure, timelines, and payment.

We also host mentoring evenings where people with the likes of 1-3 years’ experience can speak to those with 5-7 years’ experience. Again, it’s an event that focuses on people being able to really ask the questions they most want answered and the questions which will benefit them.

Motivation + Participation
Motivation + Participation

Finally, we speak to today’s leaders to understand what will be needed for and from tomorrow’s leaders. We meet each of the agency Managing Directors to discuss what we can do for their young workforce. Motivation is at the heart of this as we know that a happy, valued employee is much more likely to stay with us.

If you or a colleague would be interested in joining Future Heads, please contact gemma.gilmore@sparkfoundry.ie

We always welcome new members to the Future Heads committee. It is important that the committee is representative of the industry in terms of the different disciplines and the different agencies. For this reason, we are putting a focus this year on recruiting those from creative agencies.

Future Heads Chair
Future Heads Chair
Gemma Gilmore
Gemma Gilmore
Business Director, Spark Foundry; Future Heads Chair