Louise Bannon is Head of Marketing at Dublin Airport and a member of the Executive Team. Louise has overall responsibility for consumer and B2B/partner marketing programmes and digital channels, as well as an extensive customer research and planning function. She has over 20 years’ experience in marketing and product management/development roles, focused on driving customer-led strategy development and implementation in complex customer service environments. She joined daa in 2006, having previously held senior management roles in two of Ireland’s key utilities; eircom and ESB. A former president of the Association of Advertisers in Ireland, Louise remains on the Council and is also a Non-Executive Director of the Irish Exporters Association. Louise lives with her family in Dublin and is a graduate of Trinity College Dublin and Dublin Institute of Technology. She also holds an MBS from Dublin City University.