About Us

We operate a new and unrestricted agency model, without walls or silos, with experts working together from every aspect of marketing communications including research, data science, strategy, planning, creative development and implementation. By applying exceptionally high standards and rigorous quality control, this ‘power of one’ model produces outstanding work. Also, with billings of €220 million, our purchasing power and expertise deliver best-in-market prices, placements and innovations.

It's our 300 people that have made Core one of the best workplaces in Ireland for the last ten years, according to the Great Place to Work Institute.

Key People
Key People
Aidan Greene
Aidan Greene
CEO
Michael Clancy
Michael Clancy
Chief Operatiing Officer, Core
Catherine Fitzgibbon
Catherine Fitzgibbon
Chief People Officer
Jill Downey
Jill Downey
Chief Sustainability & Sponsorship Officer
Geoff McGrath
Geoff McGrath
Chief Transformation Officer
Conor Murphy
Conor Murphy
Managing DirectorCore Performance
Colm Sherwin
Colm Sherwin
Chief Digital and Investment Officer
Christina Duff
Christina Duff
Managing Director Core Exchange
Eimear Murphy
Eimear Murphy
Managing Director Core Exchange
Ronan Brady
Ronan Brady
Managing Director Core Data
Naomi Staff
Naomi Staff
Managing Director Core Research
Andy Pierce
Andy Pierce
Group Strategy Director, Core
Shane Doyle
Shane Doyle
Group Strategy Director
Caitriona Ní Laoire
Caitriona Ní Laoire
Managing Director, Creative Brand
Dave Griffin
Dave Griffin
Managing Director, Creative Activation

Industry

Latest news from Little Black Book.

Unity and Belief Define Irish Football in Inspiring Sky Ireland Spot
Unity and Belief Define Irish Football in Inspiring Sky Ireland Spot

Henry Mason directs the spot from Core and Antidote

Connect, Be Consistent and Entertain If You Want to Cut Through
Connect, Be Consistent and Entertain If You Want to Cut Through

Andy Pierce, group strategy director at Core speaks as part of a partnership with Mobsta about Ireland’s secret weapon in the upcoming Women's World Cup, why he’s wary of retail media’s promises and why a longer-term mindset is crucial to really connecting with consumers

Most Read of 2022: High Five
Most Read of 2022: High Five

As the year comes to an end, LBB’s Ben Conway looks back at the most popular High Five features of 2022

Creative Is Native: “We’ve Thrown Off the Shackles and Believe We Can Compete on the Global Stage”
Creative Is Native: “We’ve Thrown Off the Shackles and Believe We Can Compete on the Global Stage”

Helena Jones, creative director at Core, on Ireland’s evolution and what working in a country pub taught her

High Five: Ireland
High Five: Ireland

In the spirit of Christmas, executive creative director at BBDO Dublin, Shane O’Brien, supports five worthy causes that all played their part in making a big difference

High Five: Ireland
High Five: Ireland

Including a brand new SuperValu ad released at midnight, Denis Kilty, composer and sound designer at denis., shares five impactful projects to recently come out of Ireland

High Five: Ireland
High Five: Ireland

Gus Curtis, comms & content coordinator at the Institute of Advertising Practitioners in Ireland, shares five ideas that he has been excited about over the last few months

High Five: Ireland
High Five: Ireland

Senior copywriter at TBWA\Dublin, Alan Byrne, shares five of his favourite recent ads to come out of Ireland

How Core and Screen Scene Changed the Game for Irish National Lottery
How Core and Screen Scene Changed the Game for Irish National Lottery

The first creative work from Core for Irish National Lottery subverts the genre as a result of lockdown