Editorial and Social Lead:
The Role
Overview
Core Performance are hiring for a pivotal role on their full-solution social team.
The Editorial and Social Lead is our lead social content creative, who is responsible for driving the social and creative output of our social and content clients and leading on the content and editorial output. As a core part of the social team, this person will be adept in creating and ideating market-leading concepts from scratch, and will also work closely with the team’s leadership to help to set the agenda for clients across social, produce and create innovative and effective social content, and identify and manage strategic social influencer partnerships.
Your profile
Roles & Responsibilities:
- Creating and developing market-leading social content and ideas across all social platforms.
- Social-first content creation skills, including social copywriting, design and visual creation and video content development are key.
- Ideating and developing social campaigns to client briefs, to meet agreed KPIs
- Create, curate, and manage social media content in conjunction with above the line campaigns with Core Creative.
- Ability to incorporate paid, owned and earned social strategy into the overall campaign approach, leveraging Core’s bespoke planning tools.
- Scheduling and managing organic content channels for brands
- Developing activity plans, laydowns, and presenting ideas for social
- Building and developing relationships with the creative and media teams
- Keep abreast of social media trends, including developments in design, changes to the platforms, changes to how consumers engage with the platforms, etc.
- Strong understanding of the influencer and talent landscape, and experience in managing and executing influencer campaigns across social. Reporting and measuring the success of campaigns.
- Ability to incorporate data and paid media learnings into client campaigns and approaches.
- Build strong relationships with our key clients, becoming a trusted advisor on all things related to social content.
- Be a thought leader in the industry, communicating a compelling point of view on where social media is now and where it will be in the future.
- A comprehensive understanding of social media platforms and online regulations, including industry standards, legal frameworks, and optimal practices.
Requirements & Qualifications:
- 7/8 years’ experience in a similar role.
- Proven track record in creating social-first content [video content, social copy and assets] for all social channels including TikTok, Instagram, Facebook, Snapchat and LinkedIn)
- Strong copy and editorial skills are a must
- Social video creation and design are key
- Proven track record in delivering award-winning social content
- Experience working in a digital first, creative agency.
- Proven ability to grow revenue.
- History of developing A/B tests and other experiments.
- Understanding of the broader marketing and digital marketing landscape.
- History of developing award-winning work.
- Experience in analysing data and deriving key insights.
- Problem-solving skills.
- Strong interpersonal and communications skills.