Anyone who works in strategy, most obviously account handlers and planners, from any kind of agency. But anyone, whatever their specialism, who appreciates the importance of strategy will benefit from this course. Industry newcomers are advised to wait until they’re a year in to get the most out of it.
Strategy is actually very simple. We’ll de-mystify its sometimes rarefied and forbidding aura, and put it in layman’s terms. You’ll benefit from something that’s real and practical that you can use every single day and feel comfortable discussing with your peers or your CEO.
At the end of the course you’ll:
- Understand what strategy really is and isn’t.
- Have a simple set of tools you can use to develop a great strategy for your client, whatever the media channel (or channels).
There is an optional assignment following the course, based on the content covered. Passing this will merit delegates with one MIPA star.
The course is action-packed, interactive and creative. You’ll learn by listening, but also by doing, thinking and debating. Before the course you’ll be asked to do some preparation. Pick a piece of communication (any channel, any medium) and work out what you think the strategy is. We’ll discuss everyone’s example as a group and by sharing, learn from each other.
Location and Date:
This course will run virtually via zoom on the following dates:
- Monday 14 October 10am - 12pm
- Wednesday 16 October 10am - 12pm
- Friday 18 October 10am - 12pm
You will need to attend all three sessions.
Your Tutor
Neil Quick, Founder and Chief Strategist, NQIQ
Regular non-member cost charged by IPA for this course is £750 but it will be offered at a subsidised cost of only £525 for IAPI members. If you are interested in taking up this course click on the link above for details on the structure, timings, and fee.
For your IAPI discount please get in touch with IAPI at info@iapi.com
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Add to Calendar 2024-10-14 10:00:00 2024-10-18 12:00:00 Europe/Dublin STRATEGY BOOTCAMP ESSENTIALS Virtual course about understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating IAPI info@iapi.com
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If a space frees up we will contact you.
Add to Calendar 2024-10-14 10:00:00 2024-10-18 12:00:00 Europe/Dublin STRATEGY BOOTCAMP ESSENTIALS Virtual course about understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating IAPI info@iapi.com