Anyone who works in strategy, most obviously account handlers and planners, from any kind of agency. But anyone, whatever their specialism, who appreciates the importance of strategy will benefit from this course. Industry newcomers are advised to wait until they’re a year in to get the most out of it.

Strategy is actually very simple. We’ll de-mystify its sometimes rarefied and forbidding aura, and put it in layman’s terms. You’ll benefit from something that’s real and practical that you can use every single day and feel comfortable discussing with your peers or your CEO.

The course is action-packed, interactive and creative. You’ll learn by listening, but also by doing, thinking and debating. Before the course you’ll be asked to do some preparation. Pick a piece of communication (any channel, any medium) and work out what you think the strategy is. We’ll discuss everyone’s example as a group and by sharing, learn from each other.

Location and Date:

This course will run virtually via zoom on the following dates:

  • Monday 25 September 10am - 12pm
  • Wednesday 27 September 10am - 12pm
  • Friday 29 September 10am - 12pm


Regular non-member cost charged by IPA for this course is £750 but it will be offered at a subsidised cost of only £525 for IAPI members. If you are interested in taking up this course click on the link above for details on the structure, timings, and fee.

For your IAPI discount please get in touch with IAPI at info@iapi.com

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Add to Calendar 2024-09-25 00:00:00 2024-09-29 00:00:00 Europe/Dublin STRATEGY BOOTCAMP ESSENTIALS Virtual course about understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating IAPI info@iapi.com

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Add to Calendar 2024-09-25 00:00:00 2024-09-29 00:00:00 Europe/Dublin STRATEGY BOOTCAMP ESSENTIALS Virtual course about understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating IAPI info@iapi.com

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