It is imperative that we narrow the gap between the financial and marketing functions within organisations as the brand value in PLCs becomes increasingly eroded by short-termism in thinking and financial reporting.
Especially now, as the intangible asset value of the brand is starting to appear on balance sheets, the language and narrative about what is a great financial branding strategy needs to be defined.
This morning seminar is aimed at CFOs and CEOs; as well as Senior Marketers and Agency Leaders, as we hear how leading brands have navigated through the language and cultural barrier to align their business, financial and marketing strategy. The results of which have considerably increased the value of their brand in the market.
This talk will demonstrate how the collaboration began, how functional departments had to adapt their mindsets to meet in the middle and how the process was tracked and measured throughout.
This event is not to be missed with an exceptional line-up of speakers including:
- David Haigh, CEO, Brand Finance
- Damian Devaney, Global VP of Marketing and Communications, Smurfit Kappa
- Ken Bowles, Group CFO, Smurfit Kappa
- Sharon Walsh, Global Cider Director, Heineken
- Alan Cox, CEO, Core
This is a free, invitation-only event for IOD members, IAPI agency leaders and CMOs. To register your interest in attending, please email katherine@iapi.com or add your name to the waiting list above and we will come back to you as soon as possible.
David Haigh, CEO, Brand Finance
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse Coopers in London, graduated from Bristol University with an English degree, and obtained a Post-graduate diploma in Marketing from the Chartered Institute of Marketing.
David has worked in the area of branded business, brand and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. David, subsequently, left Interbrand in 1996 to launch Brand Finance.
David has been involved in many projects over the years, and has an extensive client list which includes notable names such as: Shell, Vodafone, BT, Orange, SABMiller and Barclays.
David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications, such as: The Financial Times, The Times, Accountancy Age, and Investors Chronicles. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
Damian Devaney, Global VP of Marketing and Communications, Smurfit Kappa
Damian Devaney is a leading marketing practitioner, successfully championing marketing to transform companies and cultures from Fast Moving Consumer Goods, telecommunication, manufacturing, packaging and sport.
Today Damian is a Senior Partner with TBVGlobal, a specialist marketing consultancy headquartered in Boston. Damian has been VP of Marketing and Communications at Smurfit Kappa, leading an organisation change initiative in 34 countries across 3 continents. He currently has an advisory role with the organisation spanning, marketing, branding and communications. Prior to that he has been Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications. During that period O2 became No 1 in post-pay, delivered best ever loyalty performance and launched breakthrough initiatives including launching The O2, and winning Best Marketing Team in Ireland. Damian has reversed category declines in a number of fast moving consumer goods markets, having previously been marketing director at Coca-Cola Ireland, where he had responsibility for the full Coca-Cola portfolio.
Ken Bowles, Global Group CFO, Smurfit Kappa
Ken Bowles was appointed Group Chief Financial Officer in April 2016 and was appointed a Director in December 2016. He joined the Smurfit Kappa Group in 1994 and has occupied a number of finance roles in various parts of the Group. In 2004 he was appointed as the Group’s first Head of Compliance, in 2007 he became the Group’s Head of Tax and in 2010 he was appointed Group Financial Controller where he also took responsibility for the Groups Risk Management Program. Mr Bowles is an associate member of the Institute of Chartered Management Accountants and holds a first class MBA from the UCD Graduate School of Business.
Sharon Walsh, Global Cider Director, Heineken
Sharon Walsh is the Global Director of Cider at HEINEKEN N.V. In her role she is responsible for shaping and driving Heineken's global cider business, one of the strategic pillars of the company. Active in +40 markets globally, and with a portfolio of 5 global brands plus many local brands, Sharon is responsible for setting the global strategy and leading teams to deliver commercial results in markets around the world where cider already exists, or is a completely new category. Her role requires close collaboration between Heineken country CEO’s, financial directors and commercial teams, as aligning commercial and financial strategies is fundamental to deliver a sustainable category & business results.
She has been part of the HEINEKEN family since 2011, previously serving as Marketing Director of HEINEKEN Ireland for 4 years. Prior to joining HEINEKEN, Sharon held various marketing roles at The Coca-Cola Company in Ireland including Head of Sparkling Brands & Head of Media, Marketing Manager of Flavours, Sports & Stills, and in the earlier days Senior Brand Manager Diet Coke, Coke Zero and Powerade. Before that she was at Diageo Ireland where she held various roles across Smirnoff and Baileys.
With over 17 years of commercial experience, Sharon specialises in leading people & teams to shape strategies and deliver results. She is the recipient of numerous marketing awards over the years, and received the 'Marketing Team of the Year' award in 2016 in Ireland for her leadership at HEINEKEN Ireland. She was honoured lifetime fellowship of the Marketing Institute of Ireland also in 2016, recognising people who have made an exceptional contribution to the marketing discipline.
Sharon has a Masters in Strategic International Marketing from Dublin City University. In her spare time, Sharon enjoys traveling and spending time with her husband and three active sons.
Alan Cox, CEO, Core
Alan Cox is Chief Executive of Core, Ireland’s largest media communications company. He began his career in the advertising business in 1985. He has worked in several areas including production, full service account management and media.
Following four years as media director with Bell Advertising (part of Ogilvy & Mather), he was appointed managing director of Ogilvy’s new media company The Network in 1997 and appointed to the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core in September 2006.
In addition to his work in advertising, Alan spent a number of years working as a radio presenter in the “pirate” days on stations including Radio Nova and Capitol Radio and retains a keen interest in the medium.
Alan was named ‘Most Trusted leader in Ireland’ by the Great Place to Work Institute in 2013.
In 2017, Alan co-authored Marketing Multiplied with Jim Power and Chris Johns. It is a study into the impact of marketing communications from a macro-economic and micro-economic basis. The book was published in January 2017 and received a President’s Award at the World Federation of Advertiser’s (WFA) Global Marketer Week in Toronto, Canada in April. It also won gold at the 2018 Media Awards in Ireland.
Alan is a fellow of the Marketing Institute and he has served on various industry committees, including the Joint National Listenership & Outdoor Research bodies. He was also Chairman of TAM Ireland, the company that manages the Television Viewing Research contract for a two-year term from 2012 -2014.
Core has been voted Agency Network of the Year for the last six consecutive years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.
The Institute of Directors (IoD) in Ireland is a dynamic network with 3,000 members drawn from companies large and small in the private, public and not-for-profit sectors. As the foremost voice in the debate on improving corporate governance standards, IoD Ireland is dedicated to developing and improving the effectiveness and performance of directors and boards throughout Ireland.
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Add to Calendar 2019-08-28 08:00:00 2019-08-28 10:30:00 Europe/Dublin Putting Brand at the Heart of your Financial Strategy Join us to learn more about the intangible asset value of your brand The Google Foundry, Barrow Street IAPI info@iapi.com
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Add to Calendar 2019-08-28 08:00:00 2019-08-28 10:30:00 Europe/Dublin Putting Brand at the Heart of your Financial Strategy Join us to learn more about the intangible asset value of your brand The Google Foundry, Barrow Street IAPI info@iapi.com