Comms Planning can play an amazing role to help protect great ideas, however, it's not pretty. It's rough, political and a thankless task.
In this presentation, Julian will talk through a couple of outputs that a planner can create (comms framework, storify the idea, campaign ecosystems and blueprints) beyond the brief to help save great work.
Let the Battle Begin! Join IAPI on the 9th July at 11.30AM. Exclusively for IAPI members - Register via Zoom using the link above.
This session is open to all IAPI members but is particularly aimed at Planners & Strategists - both junior and senior level.
Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. He also runs the Planning Dirty Academy which helps 500+ planners continue to hone their skills, he also has a free Planning Dirty newsletter which goes out to 25K+ subscribers.
Previously he was the Head of Comms Planning at BBDO NY and BBH where he oversaw a team of 15+ strategists who created award-winning work for Bacardi, Footlocker, Mountain Dew, GE, Snickers, M&Ms, Lowes, Interscope Records, Boost Mobile, Bombay Sapphire and the Sandy Hook Foundation.
IAPI are delighted he can join us on the 9th July and hope that you will be able to join us too.
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Add to Calendar 2020-07-09 11:30:00 2020-07-09 13:15:00 Europe/Dublin Planning Like A Street Fighter: Saving Great Ideas With Comms Planning Comms Planning can play an amazing role to help protect great ideas - join Julian Cole to find out how. ZOOM WEBINAR IAPI info@iapi.com
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Add to Calendar 2020-07-09 11:30:00 2020-07-09 13:15:00 Europe/Dublin Planning Like A Street Fighter: Saving Great Ideas With Comms Planning Comms Planning can play an amazing role to help protect great ideas - join Julian Cole to find out how. ZOOM WEBINAR IAPI info@iapi.com