Welcome to MEDIA FOCUS for 2021.
Welcome to MEDIA FOCUS for 2021.

We're bringing back this popular series but with a few tweaks. This year we’re lining up eight media owners across the 2021 schedule to offer you lots of concrete real-world examples.

The media owners will answer a brief as set out by our IAPI Media Council. They will present based on solutions they can offer across a range of scenarios:

  • Brand launch
  • Local campaign
  • Direct response
  • Short turnaround
  • Younger audience

It will be up to the presenters which situation/problems they tackle and if they want to show multiple examples of each or focus on one campaign/example in particular.

Up next, we're delighted to play host to RTÉ.

Register today for this session on 18th May at 10.30am

RTE Delivering Agile Solutions Amid a Global Pandemic

How RTÉ responded and adapted to the challenges of Covid-19 to deliver innovative solutions for brands.

Presented by Oscar Kennedy, Agency Team Manager, RTÉ Commercial and Gavin McAuliffe, Creative Services RTÉ Commercial.

Gavin heads up RTÉ Commercial's Creative Services team. Working with colleagues in RTÉ Commercial, the team is responsible for delivering innovative solutions for media partnerships and producing related audio-visual creative content on behalf of agency and client partners.

Oscar heads up the Agency Team in RTÉ commercial. Providing client service and solutions to RTÉ’s large portfolio of clients across AV, Radio, Digital and Print.

The presentation will demonstrate the power and effectiveness of RTÉ's reach and agility in delivering creative solutions with its agency partners for SuperValu, Electric Ireland, and Brennans Bread during a very challenging time.

Oscar Kennedy
Oscar Kennedy
Agency Team Manager, RTÉ Commercial
Gavin McAuliffe
Gavin McAuliffe
Creative Services, RTÉ Commercial.
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Add to Calendar 2021-05-18 10:30:00 2021-05-18 11:30:00 Europe/Dublin MEDIA FOCUS: RTÉ Delivering Agile Solutions Amid a Global Pandemic Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI [email protected]

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Add to Calendar 2021-05-18 10:30:00 2021-05-18 11:30:00 Europe/Dublin MEDIA FOCUS: RTÉ Delivering Agile Solutions Amid a Global Pandemic Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI [email protected]

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