Welcome to MEDIA FOCUS for 2021.
Welcome to MEDIA FOCUS for 2021.

We're bringing back this popular series but with a few tweaks. This year we’re lining up eight media owners across the 2021 schedule to offer you lots of concrete real-world examples.

The media owners will answer a brief as set out by our IAPI Media Council. They will present based on solutions they can offer across a range of scenarios:

  • Brand launch
  • Local campaign
  • Direct response
  • Short turnaround
  • Younger audience

It will be up to the presenters which situation/problems they tackle and if they want to show multiple examples of each or focus on one campaign/example in particular.

Up first we're delighted to play host to DMG Media Ireland.

Register today for this session on 30th March at 10.30am.

About DMG Media

DMG Media is one of Ireland’s largest publishers.

Their content reaches over 3.6 Million (90% of) Irish Adults every month.

Operating as a portfolio business with ten complimentary publishing platforms that connect at key life stages, DMG provides independent journalism to inform, entertain and engage the Ireland of today.

This presentation will illustrate how the DMG Media Network has…

  • worked to help launch brands, through high impact display, filtered through the very best in class Audience capabilities
  • built a robust sampling panel that allows brands a pure feedback loop on brand launch testing, and the creation of rich native content.
  • can be utilised to connect with those hard to reach younger audiences through proprietary display and video tools.
  • created robust cross platform, successful Media Campaigns, from brief, design and implementation with very short lead time.
About the Speakers
About the Speakers

Liz Doyle – Head of EVOKE, Rollercoaster.ie, OneFabDay.com at DMG Media

Liz has a wealth of experience working in the Irish Media Industry across print, radio and digital for over 30 years. Liz joined DMG Media in 2012 as Sales Manager working across Newspapers and Magazines and is now responsible for EVOKE, Rollercaster.ie and OneFabDay.com. Liz currently holds a Diploma in Leadership, Strategy and Management from the IMI.

Conor Quinn – Senior Agency Account Manager, DMG Media

Conor Quinn has over 11 years’ experience in the Irish Media Industry. Holding a business degree from TUD and a Master’s degree in Marketing from DCU, Conor has worked across Outdoor, Print and Digital Media owners and vendors, prior to joining DMG he worked across PML, The Mirror Group and I-Believe.

Lisa Nolan – Agency Account Manager, DMG Media

Lisa Nolan has over 10 years’ experience in the Irish PR, marketing + Advertising industry. After completing her primary and secondary education solely through the Irish language, Lisa attained a 1st class Bachelor’s Degree in Sports Physiotherapy from Dublin City University but then went on to complete a post graduate in Public Relations + Marketing after discovering where her true passions lay . Prior to joining DMG, Lisa has worked in a number of roles across the advertising and marketing industries including DublinTown in the communications and marketing department, 1stOption Talent as the Head of PR and Marketing.

Liz Doyle
Liz Doyle
Conor Quinn
Conor Quinn
Lisa Nolan
Lisa Nolan
Select
Reserve
Assign
Members
Am I a member?
Standard Price
FREE
 
You are reserving 0 ticket(s)
 
Your Email:
A receipt will be sent to this address
Your Mobile:
Optional - we’ll send a reminder before the event
Are you an IAPI Member?
Company Name
If not an IAPI member.
Your Job Title
Optional
Full name
 
Your order may take a minute to process so please wait for it to finish.
Now assign your ticket holders. Please ensure the full names are correct.
Thanks!

A receipt has been emailed to the billing email provided.

Add to Calendar 2021-03-30 10:30:00 2021-03-30 11:30:00 Europe/Dublin MEDIA FOCUS: DMG Media Ireland Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI info@iapi.com

Close
Join Waiting List
 
Full name
Your Email:
Your Mobile:
Optional
Are you an IAPI Member?
Company Name
If not an IAPI member.
Your Job Title
Optional
 
Your form may take a minute to process so please wait for it to finish.
Thanks!

You have been added to the waiting list for this event.
If a space frees up we will contact you.

Add to Calendar 2021-03-30 10:30:00 2021-03-30 11:30:00 Europe/Dublin MEDIA FOCUS: DMG Media Ireland Welcome to MEDIA FOCUS for 2021. Online Webinar IAPI info@iapi.com

Close