Kick start your career in advertising with the global version of the IPA Foundation Certificate, adapted for candidates outside of the UK. With 17,000 graduates in over 70 countries, the IPA Foundation Certificate is the world's number one professional advertising qualification.

Who is this qualification for?

Anyone with less than a year’s experience in an advertising, marketing or communications role. From recent graduates in their first year to people entering the industry from another profession.

Key exam dates

  • 30 September 2024. Booking deadline 26 July 2024.
  • 25 November 2024. Booking deadline 27 September 2024.

What are the benefits?

This version of the certificate has been specially designed for candidates from outside of the UK. This 'global' version is edited by and contributed to by practitioners working across different markets and contains examples and case studies from across the globe, ensuring that the learning is relevant to you, wherever you are from.

  • Gain an essential overview of all areas of advertising.
  • Understand consumers, their motivations and how to influence purchasing decisions through the science of choice.
  • Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
  • Earn the confidence to perform your role with confidence and expertise.

View the full Foundation Certificate syllabus>>

How is the qualification delivered and assessed?
How is the qualification delivered and assessed?
  • Thirty hours of online learning accessible through the IPA website on any device.
  • You should allow for two months of study prior to sitting the exam.
  • Formal two-hour online exam. Three hours in non-English speaking countries.
  • If you pass the exam, you will be awarded a digital certificate of completion and two MIPA stars towards personal accreditation.

For more information, download the qualification brochure here.

How do you book onto and access the qualification?

Please select your chosen exam date from the ‘Intakes’ drop down on the IPA website's booking page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. Please contact shreesha@iapi.com for details of the IAPI member discount that is available.

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Add to Calendar 2024-09-27 09:00:00 2024-09-27 12:00:00 Europe/Dublin IPA Foundation Certificate 2024 (Formerly EAC) Unique remote learning programme for junior professionals in the advertising industry Online Exam IAPI info@iapi.com

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Add to Calendar 2024-09-27 09:00:00 2024-09-27 12:00:00 Europe/Dublin IPA Foundation Certificate 2024 (Formerly EAC) Unique remote learning programme for junior professionals in the advertising industry Online Exam IAPI info@iapi.com

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