The IPA Foundation Certificate, formerly the European Advertising Certificate, is an online foundation course offered by the IPA in association with the EACA. This course aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with this certificate.

Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.

Key dates:

-26 April 2021

Booking Deadline: 8 March

-28 June 2021

Booking Deadline: 26 April

What are the benefits?
What are the benefits?
  • Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
  • Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
  • Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
  • Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise
  • Join the 12,000 people who have taken the qualification since 2003
How the learning is delivered and assessed:
How the learning is delivered and assessed:

This qualification is delivered via 30 hours of online learning, delivered in 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA app. There is a dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.

This qualification is assessed via a formal 2-hour online exam, 3-hours in non-English speaking countries.

Candidates will need to answer five short-form essay questions. The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.

The total cost is €450 ex VAT for IAPI members and €700 for non-members. You can find more information about the course here and register directly with EACA online here. For any queries, please contact Katherine Ryan in IAPI by emailing katherine@iapi.com or call 01 676 5991.

Closing Date for Registration: 26 April

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Add to Calendar 2021-04-26 09:00:00 2021-04-26 12:00:00 Europe/Dublin IPA Foundation Certificate 2021 (Formerly EAC) Unique remote learning programme for junior professionals in the advertising industry Online Exam IAPI info@iapi.com

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