The IPA Foundation Certificate, formerly the European Advertising Certificate, is an online foundation course offered by the IPA in association with the EACA. This course aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with this certificate.

Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.

• Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
• Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.

This qualification is delivered via 30 hours of online learning, delivered in 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA app. There is a dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.

This qualification is assessed via a formal 2-hour online exam, 3-hours in non-English speaking countries.

Candidates will need to answer five short-form essay questions. The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.