As the representative body for Irish advertising agencies, IAPI want to help its members stay up to date with generative Al to protect and grow their client relationships and businesses.
While there is a fear that clients may start doing more in-house or cut agency fees, there is a more positive perspective that agencies can position themselves for - the opportunity to re-focus their time to do more strategic and creative work.
To help agencies achieve this vision, IAPI want to support agencies to meet their clients where they are at with generative Al and play their part in educating and helping them to strategise with this technology.
"Guiding & Supporting Your Clients on their Generative AI Journey" will be an online webinar featuring marketing professional Karen Howley. The Dublin based coach and consultant has nearly two decades of experience working in marketing, creative and communication roles for organisations.
This webinar will be an overview of what Karen hears, sees and shares in her work with clients as they get to grips with generative Al in marketing. This session provides insights into the different levels of generative Al maturity in client organisations and offers a perspective on what agencies can do to support them.
It will also explore emerging trends that offer new potential advertising formats and tactics including generative search and virtual influencers. There will be time for Q&A and discussion throughout.
Register via zoom for this webinar on Friday 24th May @ 10am.
Karen Howley is a consultant at the forefront of educating and advising marketing teams on how they approach generative AI.
With a 15-year corporate and marketing career that included working with Accenture, Fortune 500 companies, SSE Airtricity, RTE, and start-ups, Karen brings lots of experience to help marketing teams start their journey to integrate AI.
Karen is an accredited coach with the European Mentoring and Coaching Council and brings her expertise in this area to teach teams the human skills needed to thrive in an AI-enabled workplace.
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Add to Calendar 2024-05-24 10:00:00 2024-05-24 11:00:00 Europe/Dublin Guiding & Supporting Your Clients on their Generative AI Journey Explore emerging trends that offer new potential advertising formats and tactics Online Webinar IAPI info@iapi.com
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Add to Calendar 2024-05-24 10:00:00 2024-05-24 11:00:00 Europe/Dublin Guiding & Supporting Your Clients on their Generative AI Journey Explore emerging trends that offer new potential advertising formats and tactics Online Webinar IAPI info@iapi.com