This training workshop is perfect for junior to mid client managers within media, creative and communications agencies. It is designed to help you understand the perspective of your two key stakeholders when you’re working up client budgets.
The Client
- The client will always want to push back and question how you have derived the assumptions within your budgets. Allen will help you develop the arguments for protecting your agency’s margin while demonstrating that you’re offering value for money to your client.
The Agency Financial Director
- Allen will talk you through the perspective of the FD to help you understand how to develop budgets that get the client what they’re looking for while contributing to the agency’s revenue.
Allen Kiernan works as a Freelance Finance Director and has over 30 years’ experience in the advertising and marketing industry. Before moving into the freelance world, Allen was CFO of BBDO Dublin, where he spent the majority of his working career. He sits on the board of the Marketing Institute of Ireland and is also the Honorary Treasurer of The Advertising Benevolent Society of Ireland (TABS).
Allen is very well versed in the nuances of our business and is a font of knowledge on all financial matters. His advice as a freelance Financial Consultant was invaluable to IAPI member agencies during the Covid crisis
He is an experienced Financial Director with a demonstrated history of success in a service-led industry. Skilled in Business Planning, Strategic Partnership, Mergers and Acquisition, Change Management and Human Resources.
A receipt has been emailed to the billing email provided.
Add to Calendar 2022-03-29 09:30:00 2022-03-29 10:30:00 Europe/Dublin Finance for Account Managers This training workshop is perfect for junior to mid client managers within media, creative and communications agencies. Zoom IAPI info@iapi.com
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Add to Calendar 2022-03-29 09:30:00 2022-03-29 10:30:00 Europe/Dublin Finance for Account Managers This training workshop is perfect for junior to mid client managers within media, creative and communications agencies. Zoom IAPI info@iapi.com