What does your agency's future look like? Why moving your agency from Purpose and Persuasion to Whole Brand Thinking really matters.
The importance of connected ecosystems for Brands is only set to surge, yet the acceleration of corresponding evolution in creative agencies has been too easy for some to ignore. Until now.
We will look at how agencies must actively stretch their interest and aptitude within brand ecosystems, and why they must accelerate skills and suitability to maintain relevance and value.
We’ll hear from a number of Global Marketeers on the challenges they face when working across their agency frameworks. And we’ll speak with creative businesses that are transforming successfully, plus bring perspectives from agency shape-shifters who are facing the future fearlessly.
Session Takeouts:
- The importance of diversification and moving your agency to whole brand thinking
- The challenges facing agencies evolving to service and operate whole brand thinking
- How to take an objective view on your agency and client evolution
- How to assess where your future value lies and how to evaluate change readiness
Audience: Creative Agency CEOs and Agency Directors
This event is BY INVITATION ONLY. If you have not received an email invitation from Charley but are interested in attending, please email charley@iapi.com and she will forward you on the access link, if appropriate.
All Kinds of Magic was born with a simple mission; to help creative businesses succeed by providing them with the methods, models and mastery they need to win.
Our clients include brand consultancies, creative agencies, design groups, production companies, post-production houses, media businesses, and start-ups.
All Kinds of Magic has offices in London and Dublin and works with clients around the world.
We work with creative business owners, leaders and operators who want to reform, reinvent, re-engineer or expand. Some require renewed relevance, at risk if they don’t evolve or recover past performance. Others may need to grow quickly, find new purpose or prepare for sale. We help design strategies for the future, create sound commercial foundations and structures, refine ways of working and more.
Claire Corbett – Co-Founder/Independent COO
Claire has over 20 years’ experience leading creative businesses. She began her career in McConnell’s and Publicis Dublin. From there she joined the Board of Rothco, which saw the business grow from 40 to over 100 in six years. She then went to New York to study film, furthering her appreciation of the nexus between creativity and commerciality.
Drawn back by the ambition to reunite creative and media, Claire joined the board of Spark Foundry, and soon moved to the parent company Core. As Director of Agency Development she oversaw a 12 month transformation programme to unify nine independent agencies with 300 people working across strategy, data, media, research, creative, technology, sponsorship, recruitment and training.
With Core’s transformation complete, she moved on to consult with global agency networks, creatively led independent shops, experience agencies, production companies, post houses and creative one-man bands; helping them gain new perspectives, define and deliver on their ambitions, chart new behaviours and implement new models and processes.
At All Kinds of Magic Claire’s multidisciplinary experience brings an expert perspective on convergence and diversification. She is an ardent defender of the commercial value of creativity and loves to see creative businesses succeed and win.
Sally Oldfield – Co-Founder/Independent COO
A Creative Industry Leader, Sally has 23 years of first-hand experience in the business.
Her multidisciplinary career started in TV production at Ridley Scott Associates, and in the early 00’s, recognising that Digital would bring enormous impact to communications and design, she switched course and set about leading creative projects. Her work across a host of categories including culture, luxury, environment and education, encompasses a variety of digital disciplines from design and development, to content and communications.
Sally Joined Rothco as Chief Operating Officer in 2017, overseeing a total business transformation programme that included a doubling of headcount, more than tripling of revenue and sale to Accenture. A passionate advocate for the super-powers of Creativity and Technology, Sally has a proven track record in building client and agency impact, and in mentoring and accelerating talent.
Sally’s strategic, creative, analytical and applied experience is now put into full effect via All Kinds of Magic where she supports Creative Business owners leading their firms through pivotal change, helping them to cultivate their companies for greatness.
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Add to Calendar 2021-11-12 09:30:00 2021-11-12 11:30:00 Europe/Dublin Evolving at Pace: What Does Your Agency's Future Look Like? Why moving your agency from Purpose and Persuasion to Whole Brand Thinking really matters! Online Webinar IAPI info@iapi.com
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Add to Calendar 2021-11-12 09:30:00 2021-11-12 11:30:00 Europe/Dublin Evolving at Pace: What Does Your Agency's Future Look Like? Why moving your agency from Purpose and Persuasion to Whole Brand Thinking really matters! Online Webinar IAPI info@iapi.com