The European Advertising Certificate is a remote learning programme produced by the European Association of Communications Agencies (EACA). It aims to enhance the knowledge of young professionals in agencies so that they can perform their roles with confidence and expertise. It is based on the IPA Foundation Certificate which has become a rite of passage for everyone entering the UK industry, with more than 10,000 people passing the exam since its inception in 2003.
IAPI administers the European Advertising Certificate in Ireland. It's the benchmark foundation level qualification for people working in European advertising agencies. The Certificate is an opportunity for young professionals with up to three years experience in the Communications industry to obtain a foundation level qualification.
The exam is open to people from all disciplines and learning takes place online. The course builds on the learning you’ve already acquired: from your studies, in your agency, through job or external training, or further education courses. The exam takes place in Dublin on 15 April 2019 and IAPI will arrange and invigilate.
- Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
- Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
- Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
- Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise
- Join the 12,000 people who have taken the qualification since 2003
This qualification is delivered via 30 hours of online learning, delivered in 7 modules which can be accessed and downloaded when it suits you on any device or via the IPA app. Gwyn March is the dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.
This qualification is assessed via a formal 2-hour online exam, 3-hours in non-English speaking countries.
Candidates will need to answer five short-form essay questions. The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.
The total cost is €450 ex VAT for IAPI members and €700 for non-members. You can find more information about the course here and register directly with EACA online here. For any queries, please contact Katherine Ryan in IAPI by emailing katherine@iapi.com or call 01 676 5991.
Closing Date for Registration: 15 March
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Add to Calendar 2019-04-15 09:00:00 2019-04-15 12:00:00 Europe/Dublin European Advertising Certificate 2019 (EAC) Unique remote learning programme for junior professionals in the advertising industry Room number 5050, DIT Aungier Street, Dublin 2 IAPI info@iapi.com
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Add to Calendar 2019-04-15 09:00:00 2019-04-15 12:00:00 Europe/Dublin European Advertising Certificate 2019 (EAC) Unique remote learning programme for junior professionals in the advertising industry Room number 5050, DIT Aungier Street, Dublin 2 IAPI info@iapi.com