IAPI is joining the Effie Network, giving Irish agencies and brands a global stage.

Founded 50 years ago, Effie is a global symbol of achievement within the industry. It's mission is to lead, inspire and champion marketing effectiveness globally with winners being assigned to the Global Effie Index. This prestigious programme replaces ADFX and the inaugural awards in Ireland will take place in 2020.

Winning an Effie Ireland Gold could put you in line for a Global Best of the Best in 2021...

You're welcome to join us for the launch:

Effie Awards Ireland Launch

28th November, 8-10am, Twitter HQ, Dublin.

This is a free, invitation-only event for agencies and clients who would like to learn more about entering the Effie Awards in 2020. To register your interest in attending, please email katherine@iapi.com or add your name to the waiting list above and we will come back to you as soon as possible.

About the Speakers
About the Speakers

Nichola Mullen, Fundraising Director, SVP – Society of St. Vincent de Paul

Nichola is a strategist who is passionate about driving social change. With over 20 years’ experience as a marketer and fundraiser she has master minded fundraising for SVP for the past six years. Prior to which she led fundraising and marketing for Arthritis Ireland and was a Director in the agency, Strategem.

She has a MSc in Applied Positive Psychology from the University of East London, a Diploma in Business Studies from UCD Michael Smurfit and a BA in Psychology from UCD. She applies this unique perspective on human understanding to her marketing and fundraising activities which have, despite the challenges in the not for profit sector, continued to provide those most in need in our society with much needed support.

Nichola will share her experience of being an Effie Europe jury member for the past two years and using case studies will advise you on the best way to write your case for Effie Awards Ireland.

Nicky Doran, Brand and Marketing Strategy Director, Davy

Nicky is responsible for defining and implementing Davy’s brand and marketing strategy. His role involves working with a client focussed Marketing Team to direct and execute brand & marketing plans, customer experience &data strategies and event & sponsorship programmes. Prior to joining Davy in 2017, Nicky held several senior commercial and marketing roles in Bord Gáis Energy. Nicky holds a MSc (Mgmt) in Business Administration from Trinity College Dublin, a Diploma in Company Direction and is a Qualified Financial Adviser. He is a Fellow of the Marketing Institute of Ireland, a member of The Institute of Directors in Ireland, and was formerly the Honorary Treasurer of the Marketing Society.

Nicky served as a juror this year on the Effie Europe Best of the Best where he was judging Gold and Grand Prix winners from 2018 across Europe. He has some great case studies to share with you and again, his own advice for those wishing to succeed in the Effie Ireland Programme in 2020.

Neal Davies, CEO, BBDO, Dublin

Neal is an industry leader and a global ambassador for marketing effectiveness. He has 28 years of marketing experience as a client, an agency practitioner and most recently as CEO of Effie Worldwide. He has held leadership roles in London and New York at Kodak, McCann, Naked Communications, TBWA and now at BBDO Dublin, having returned to Europe in 2017 with his family after 18 years in the USA. Along the way he won the UK TV Commercial of the Year, a Grand Effie and a Regional Emmy.

With such rich knowledge of the Effie Worldwide Programme, Neal will talk to us about the advantages of getting behind Effie Awards Ireland for agencies and marketers alike. He will also share his view of why great creativity is such an important component of the Effie Programme how it can growth and deliver meaningful impact for the economy.

Damian Devaney, Senior Partner with TBVGlobal

Damian Devaney is a leading marketing practitioner, successfully championing marketing to transform companies and cultures from Fast Moving Consumer Goods, telecommunication, manufacturing, packaging and sport.

Today Damian is a Senior Partner with TBVGlobal, a specialist marketing consultancy headquartered in Boston. Damian has been VP of Marketing and Communications at Smurfit Kappa, leading an organisation change initiative in 34 countries across 3 continents. He currently has an advisory role with the organisation spanning, marketing, branding and communications. Prior to that he has been Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications. During that period O2 became No 1 in post-pay, delivered best ever loyalty performance and launched breakthrough initiatives including launching The O2, and winning Best Marketing Team in Ireland. Damian has reversed category declines in a number of fast moving consumer goods markets, having previously been marketing director at Coca-Cola Ireland, where he had responsibility for the full Coca-Cola portfolio.

There is no doubt that the industry recognises Damian as a marketing leader with an exceptional strategic mind. For this reason, IAPI, are delighted that he has accepted the role of Chair of the Effie Awards Ireland jury.

He will share the judging criteria, process and his own view on how Effies can help keep us focused on effectiveness without losing our creativity.

Shenda Loughnane, Group MD, Dentsu Aegis Network Shenda joined Dentsu Aegis Network Ireland as Group Managing Director in April 2018. In this role, she is responsible for overseeing the Carat, iProspect, Vizeum and isobar brands as well as managing the data, strategy and new product development divisions of DAN Ireland

Prior to her return to Ireland, Shenda spent four years as Global Chief Strategy officer for iProspect, based in Germany. This role involved creating performance strategies for global clients as well as developing new solutions for iProspect in areas such as performance content, Commerce and Co-Op marketing.

Shenda has over 18 years of experience in digital advertising on both the media and creative sides of the business and a further 7 years in traditional advertising. Throughout her career, she has worked for media agencies such as Zenith and Havas in both the UK and across Europe.

Shenda has recently taken up the role of IAPI President and she will share with the audience the reasons why IAPI are moving towards the Effie Awards and what benefits it will bring to our industry.

Damian Devaney
Damian Devaney
Senior Partner with TBVGlobal
Neal Davies
Neal Davies
CEO, BBDO Dublin
Nicky Doran
Nicky Doran
Brand and Marketing Strategy Director, Davy
Nichola Mullen
Fundraising Director, SVP – Society of St. Vincent de Paul
Shenda Loughnane
Shenda Loughnane
Group MD, Dentsu Aegis Network
Charley Stoney
Charley Stoney
CEO, IAPI
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Add to Calendar 2019-11-28 08:00:00 2019-11-28 10:00:00 Europe/Dublin Effie Awards Ireland Launch IAPI is joining the Effie Network, giving Irish agencies and brands a global stage. Twitter HQ, Fenian Street IAPI info@iapi.com

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Add to Calendar 2019-11-28 08:00:00 2019-11-28 10:00:00 Europe/Dublin Effie Awards Ireland Launch IAPI is joining the Effie Network, giving Irish agencies and brands a global stage. Twitter HQ, Fenian Street IAPI info@iapi.com

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