He illustrates this with the golden Effie Award winner from last year. “How a small local beer brand, Hertog Jan, defeated market leader Heineken thanks to a clever strategy.” He will conclude his presentation with some practical tips for writing a winning Effie case.

Following Hans’ session, we will feature a panel of senior marketers and agency speakers to share their opinions on how to build an effective case and collaborate across brand and agency to achieve a winning result. Margaret Gilsenan, Chief Strategy Officer, Boys + Girls, and IAPI Board member will moderate a panel discussion featuring:

• Andy Pierce, Group Strategy Director, Core
• Julie Gill, Commercial Marketing Director, An Post
• Catrióna Campbell, Managing Partner, The Public House

Please join us on February 29th at the RDS at 8:30am. You can register via Eventbrite>>

We especially recommend you attend the launch as we’ll be providing more detail on our Effie Case-Writing Clinics. Hans Middlehoek, our keynote speaker, will be returning to Dublin for two days – 27/28^th March – to provide agencies with one-hour intensive sessions to workshop one case entry.

There will be some prep work required to get the most out of this session, so we advise you attend and hear what will be involved directly from Hans at our Launch on the 29^th February. Following the launch event, bookings will open directly with Katherine to secure your place at these clinics in March.