Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions and empower yourself to work more.

Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that Effectiveness Essentials offers.

Mid to senior practitioners in effectiveness, planning and strategy should embark on the Advanced Certificate in Effectiveness (formerly known as the Eff Test).

What are the benefits?

  • Discover lessons from award-winning effectiveness papers.
  • Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.
  • Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace.
  • Make better, more informed, more strategic decisions in your role.

View the full Effectiveness Essentials Certificate syllabus.

Free Learning for IPA Members

The Effectiveness Essentials Certificate is free for IPA members. There is no completion deadline for IPA members, unless one has been set for you by your employer.

Regular non-member cost charged by IPA for this course is £250 but it will be offered at a subsidised cost of only £163 for IAPI members. If you are interested in taking up this course click on the link above for details on the structure, timings, and fee.

For your IAPI discount please get in touch with IAPI at info@iapi.com

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Add to Calendar 2024-08-31 00:00:00 2024-08-31 00:00:00 Europe/Dublin EFFECTIVENESS ESSENTIALS CERTIFICATE Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate. IAPI info@iapi.com

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Add to Calendar 2024-08-31 00:00:00 2024-08-31 00:00:00 Europe/Dublin EFFECTIVENESS ESSENTIALS CERTIFICATE Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate. IAPI info@iapi.com

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