IAPI's sister organisation, IPA, will be running the Digital Performance Certificate on 2nd October and again on 4th December.
For an exclusive IAPI member discount code taking the price down from £400 to £260 please contact katherine@iapi.com before booking directly online with the IPA.
Please note the booking deadline is 6 weeks prior to the exam.
Who is the qualification for?
Specially designed for junior practitioners working in the communications industry. You may be in your first year within a digital agency or specialist department. It’s also ideal for more experienced individuals looking to add knowledge of digital to their existing skill set. You’ll cover the key disciplines in digital marketing including SEO, Paid Search and develop the skills you need to plan and implement successful digital marketing campaigns.
What are the benefits?
- Gain an essential grounding in how to be a successful client manager and strategic thinker.
- Become better at briefing, planning and executing digital marketing campaigns.
- Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings.
- Learn how to buy traffic through display marketing and how to manage successful campaigns.
- Explore how SEO has evolved and how to make it work for you
- Understand affiliate marketing, what’s involved and how to manage campaigns successfully
- Learn about Paid Search and how to efficiently manage your keyword strategies.
View the full Digital Performance Certificate syllabus.
Putting new joiners through the qualification will not only take the pressure off more senior staff, but give your new joiners a self-service learning platform where they can build confidence by developing knowledge away from their day-to-day team environment.
The 10 hours of learning is delivered across 5 modules that can be completed at your own pace, in your own time. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
A mandatory, multiple choice self-test, available in the online learning, must be passed before the exam date.
This assessment can be re-attempted as needed until you achieve a 75% pass grade. If the candidate does not pass this assessment by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.
The qualification is then assessed via a formal 70-minute online exam at a set date and time. Candidates must answer 12 short-form essay questions.
The pass grade for the final exam is 50%. Candidates who pass the exam will be awarded a digital certificate of completion.
For more information email learning@ipa.co.uk
A receipt has been emailed to the billing email provided.
Add to Calendar 2019-12-04 00:00:00 2019-12-04 00:00:00 Europe/Dublin Digital Performance Certificate Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate. Online Learning with IPA IAPI info@iapi.com
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If a space frees up we will contact you.
Add to Calendar 2019-12-04 00:00:00 2019-12-04 00:00:00 Europe/Dublin Digital Performance Certificate Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate. Online Learning with IPA IAPI info@iapi.com