Join us for an inspiring morning to celebrate and discuss the importance of creativity in today’s changing marketing landscape.

We'll be joined by Executive Creative Director Joel Arbez from Grey Canada who will showcase some of his inspiring work and how it effected change.

We'll also hear a client's perspective from Niall O'Grady, Managing Director, 123.ie and Director of Distribution, RSA on the value that creativity has brought to their business.

The event will close with a discussion panel to look at the issue from every angle; creativity, planning, strategy and media featuring Sandra Alvarez, Managing Director, Spark Foundry, Aoife Murphy, Executive Strategy Director, Boys + Girls, and Dylan Cotter, Executive Creative Director, BBDO Dublin.

Joel Arbez - Executive Creative Director, Grey Canada
Joel Arbez - Executive Creative Director, Grey Canada

In his 15-year career, Joel has worked at some of Canada’s top creative agencies including DDB, WAX, Trigger and Rethink where not only did he land his first creative director gig but was chosen to be only one of three Creatives to open their Toronto office. Moving to Saatchi & Saatchi in 2013 as Head of Art/Group Creative Director, Joel helped elevate the agency from #43 in Canadian rankings to winning the coveted ADCC Scarlet Letter for Agency of the Year in 2014.

Joel took on an ECD job at Grey Canada, in 2016, propelling them to #1 on the Bullet Report. His work has been awarded nationally and internationally from Cannes and One Show to Communication Arts and London International. In May of this year, Joel opened his own freelance company Babygrampa and while he’s not creating advertising, he creates artwork, illustrates children’s books and carves wood. With a very sharp knife.

Dylan Cotter, Executive Creative Director, BBDO Dublin
Dylan Cotter, Executive Creative Director, BBDO Dublin

Apart from short flings in other agencies here and there, Dylan has spent all of his life including weekends in BBDO’s Dublin office. He began as a copywriter and moved upwards quickly by using words like indefatigable, sycophancy and osmosis.

He has been ECD for five years, and during that time the agency has experienced its greatest successes awards wise, with recognition at D&AD, One Show, Epica, Cannes, Webbys and Epica, but (like lots of agencies) it has also gone through its most intense period of change. The scope and metabolism of creativity has radically amped up, and continues to – which is exciting and hard, and which we’ll hopefully chat lots about on the day!

Niall O'Grady, Managing Director, 123.ie &Director of Distribution, RSA
Niall O'Grady, Managing Director, 123.ie &Director of Distribution, RSA

Niall started in the European Commission working on telecommunications in Brussels before the mobile phone was a real thing. He then moved to Procter and Gamble as Marketing Manager in Belgium, Holland and France working on Health and Beauty Care.

Returning to Ireland in the 1990’s, Niall started as Group Marketing Manager in C+C, now Britvic.

Following this, he moved to Permanent TSB and beginning as Marketing Director and finishing up as Commercial Director in 2016.

Now Niall is double-jobbing as Managing Director of 123.ie, the largest Irish direct financial services provider, and Distribution Director of the RSA.

Aoife Murphy - Executive Strategy Director, Boys + Girls
Aoife Murphy - Executive Strategy Director, Boys + Girls

Aoife is an award winning strategy director for Ireland’s largest independent creative agency, Boys and Girls. With experience in European and Australasian markets, past projects include global social strategy for alcohol brands, digital product innovations for FMCG and communications strategies for world-first experiences.

Her belief in the strength of an integrated approach has resulted in international effectiveness awards including ADFX and Effies. Clients include Fitbit, Samsung, Kellogg's, Air New Zealand, McDonalds and SKY TV.

Sandra Alvarez, Managing Director, Spark Foundry
Sandra Alvarez, Managing Director, Spark Foundry

Sandra is MD of Spark Foundry, Ireland’s No.1 Media Agency and sits on the Board of Core, Ireland’s largest communication company. She currently works with Procter & Gamble, Nissan, Irish Distillers,Road Safety Authority, Vhi Healthcare, Three, ESB Group, HSE, Nissan and Ulster Bank.

She has been a judge at the Festival of Global Media, Effies, M&M Global and was also the Jury Chair of the EACA pan-european competition which sees 400 students across Europe answer a brief. Last year Sandra was a speaker at The Cannes Festival of Creativity in a panel discussion about diversity and creativity

Joel Arbez
Joel Arbez
Executive Creative Director, Grey Canada
Dylan Cotter
Dylan Cotter
Executive Creative Director, BBDO Dublin
Niall O'Grady
Niall O'Grady
Managing Director, 123.ie and Director of Distribution, RSA
Aoife Murphy
Aoife Murphy
Executive Strategy Director, Boys + Girls
Sandra Alvarez
Sandra Alvarez
Managing Director, Spark Foundry
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Add to Calendar 2019-09-13 08:30:00 2019-09-13 10:30:00 Europe/Dublin Creativity Matters - Now More Than Ever Join us for an inspiring morning to celebrate and discuss the importance of creativity in today’s changing marketing landscape. 1 WML, Dublin 2 IAPI info@iapi.com

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