What is it?
Only by our people fully understanding our clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build our client’s businesses, brands and reputations and put clients business back on top of the agenda.
Who is it for?
Account Handlers and Junior Planners with 1-5 years’ experience. People who are brilliant at execution and may well have a good rapport with clients but are struggling to go beyond a good relationship and are becoming frustrated that they are not seen by clients as true business partners.
Objectives:
- To give delegates confidence in asking more questions and confidence in the power of curiosity.
- To appreciate why clients love nothing more than an agency really caring about their business.
- We want every delegate to walk away with a vigour and mission to know more about their client’s business.
Duration and Registration:
This course is run as a 90 min interactive session on Zoom. It is a workshop designed for small numbers.
IAPI is subsidising this free training. To facilitate as many agencies as possible benefiting from this training there will be a limit applied per agency for registration to this session. Please email katherine@iapi.com to register your interest in this session.
The maximum number that can take part is 15 so please register your interest as soon as possible and if you register for a place it is very important that you are available to attend. Drop-offs will make the session less effective for those still in attendance.
Paul spent 25 very successful and exciting years at Saatchi & Saatchi looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency. He is recognised to have passion and skill in developing people and won several industry awards for Learning and Development.
He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip fmcg brands.
Paul launched The Burns Unit tlc in 2009 and in a few short years it has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; IAPI, IPA, ISBA, EACA, Clearcast, the 4A’s and also with over 60
leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations. Paul is also the author of the IPA Foundation
Certificate, the award winning eLearning program.
A receipt has been emailed to the billing email provided.
Add to Calendar 2020-11-10 09:00:00 2020-11-10 10:30:00 Europe/Dublin Create Opportunities by Understanding Clients Business - 10 Nov To help every attendee walk away with a vigour and mission to know more about their clients business. Online Webinar IAPI info@iapi.com
You have been added to the waiting list for this event.
If a space frees up we will contact you.
Add to Calendar 2020-11-10 09:00:00 2020-11-10 10:30:00 Europe/Dublin Create Opportunities by Understanding Clients Business - 10 Nov To help every attendee walk away with a vigour and mission to know more about their clients business. Online Webinar IAPI info@iapi.com