Agencies must be strong, both creatively and commercially to succeed. This qualification will introduce you to the fundamentals of agency and client business commercially, so you can incorporate that learning into your day to day work as early as possible.
Who is this qualification for?
Primarily for Senior Account Manager and Account Director level (or equivalent), the qualification is also suitable for any staff who want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
How do you book onto and access the qualification?
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.
Non-members must complete this qualification by 31 December of their intake year.
Regular non-member cost charged by IPA for this course is £250 but it will be offered at a subsidised cost of only £163 for IAPI members.
If you are interested in taking up this course click on the link above for details on the structure, timings, and fee. For your IAPI discount please get in touch with IAPI at info@iapi.com
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Add to Calendar 2024-12-31 00:00:00 2024-12-31 00:00:00 Europe/Dublin COMMERCIAL ESSENTIALS CERTIFICATE Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability. IAPI info@iapi.com
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Add to Calendar 2024-12-31 00:00:00 2024-12-31 00:00:00 Europe/Dublin COMMERCIAL ESSENTIALS CERTIFICATE Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability. IAPI info@iapi.com