We're thrilled to be partnering with the Institute of Directors in Ireland once again to bring you another vital seminar on the contribution of marketing, branding and advertising to the economic value and overall health of your business.

This morning seminar is aimed at CFOs, CMOs and CEOs; as well as Senior Marketers and Agency Leaders.

The overall theme of this seminar is to promote the value of branding on the bottom line of your organisation and demonstrate its' importance as part of a company's climb out of the ‘pandession’, to quote David McWilliams! Now, with both the impact of COVID and Brexit looming, we have an even sharper perspective on this.

We will hear from some leading brands who have been at the forefront of customer communications in recent months and they will share their wisdom and experience.

David McRedmond, CEO, An Post

David McRedmond was appointed Chief Executive Officer of An Post in October 2016. He has led the Company’s Transformation programme and return to financial stability, revenue growth and profit by taking big steps to fix the Company’s economics and by restructuring the Mails & Parcels and Retail business in line with a rapidly changing, digital marketplace.

David was previously CEO of TV3 which he transformed into a major Irish broadcaster, concluding with its sale to Liberty Global in December 2015. He was previously Commercial Director of Eircom and Managing Director of Eircom Enterprises. During his early career as a retail industry executive in the UK and USA, he held roles such as Operations Director of Waterstones and CEO of WH Smith Inc.

David was appointed chairman of Eir in 2018; he is a director of Premier Lotteries Ireland (the National Lottery) and a fellow of the Royal Society of Arts. A native of Dublin, he holds a Masters Degree in Modern Irish History from University College Dublin.

Paul Kelly, Chief Executive, Fáilte Ireland

Paul Kelly is the Chief Executive of Fáilte Ireland, the National Tourism Development Authority. Paul leads Fáilte Ireland as it builds on the success of brands and initiatives including the Wild Atlantic Way, Ireland’s Ancient East, Dublin and Ireland’s Hidden Heartlands. 

He sets the strategic direction for Fáilte Ireland to significantly shape the future development of the tourism industry, and the key priorities are driving balanced and sustainable regional and seasonal growth to best generate increased employment, exchequer and an even bigger contribution to the national economy. Paul was appointed to the post in February 2017 and brings extensive management and marketing leadership experience following a lengthy career in marketing. 

He is a native of Wexford and a Commerce graduate from the University College Dublin.  Prior to his appointment he started his career with Procter & Gamble UK, Paul then went on to hold senior executive positions with Diageo Ireland, Aviva and the UCD Smurfit Business School. During his career, he was also involved in the development of many of the most iconic and best-known Irish and international marketing campaigns.

The Institute of Directors (IoD) in Ireland is a dynamic network with 3,000 members drawn from companies large and small in the private, public and not-for-profit sectors. As the foremost voice in the debate on improving corporate governance standards, IoD Ireland is dedicated to developing and improving the effectiveness and performance of directors and boards throughout Ireland.