Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success. Formerly known as the Eff Test.

Who is this qualification for?

• Anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side.
• In particular, mid-level planners with at least four years’ experience.

What are the benefits?

Completing the Advanced Certificate in Effectiveness will allow you to:

• Learn how to prove the value of your contribution to your client’s business.
• Improve your client relationships by speaking their language.
• Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
• Confidently and correctly analyse the impact and effect of any campaign.
• Gain the confidence to write a brilliant effectiveness paper.

View the full Advanced Certificate in Effectiveness syllabus.