The Advanced Certificate in Communications Planning gives you an in-depth, high-level and end-to-end understanding of communications strategy planning. Expert practitioner insight and burgeoning reputation, all in one qualification? Sounds like a plan.

Who is the qualification for?

Anyone involved in developing and planning communication strategies for clients and brands. Its sweet spot is mid-level practitioners with at least four years' experience.

What are the benefits?

• Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
• Understand what you should be evaluating and why and gain access to an online evaluation framework.
• Learn the key stages of developing a successful communication strategy.
• Explore integration models and discuss how you can put then into practice.
• Find out how to maximise the effectiveness of your communication plan through best practice principles.