Right now, the Covid-19 crisis has created a need for business everywhere to adapt to remote working skills and focus on technology like never before, with digital and social media marketing being some of the most in-demand skills in the commercial creative and communications industry in Ireland.
Therefore, we have gathered some free online training opportunities, which allow you to boost your own value, at your own pace, in your own environment. There’s no time like the present pandemic to enhance your professional development!
The whole course is split into 26 modules with each module having about 5 or 6 lessons. These lessons are taught in 5 to 6 minute videos which makes them easy to understand and are good to get a grasp on the various digital marketing concepts.
The lessons cover everything from optimising your site for search and email marketing, to paid search, display ads, content marketing, online strategy, e-commerce, Analytics and social media.
The platform allows you to track your progress and you receive an accredited certificate on completion that can help boost your LinkedIn profile and CV.
Skillshop is a Google training platform that you can use to grow your skills on Google's tools and solutions. It’s free and easy-to-use training helps you build your knowledge, and can be accessed any time and completed at your own pace after registration.
You can take in-depth courses and get certified as well in various Google products such as Google Ads, Google Analytics etc.
Twitter Flight School is an online learning platform that teaches you about advertising on Twitter. Coursework is uniquely structured to let you pick and choose what you want to learn tailored to your level of expertise.
Learning is delivered through live trainings, downloadable resources, spotlights on campaign success stories, with achievement badges gained along the way.
Facebook Blueprint is Facebook’s official courses on digital advertising. It has over 100 mini-courses that are free to take where you can obtain a strong fundamental understanding of how advertising works on Facebook’s platforms, including the latest updates to Instagram ads.
Facebook Blueprint offers exams, varying in price, so you can get officially certified. This may also give agencies an extra edge when pitching to clients compared to agencies who aren't certified.
