UM, IPG’s global marketing and media agency network, has been appointed as the global media planning and buying partner for multinational takeaway food ordering marketplace Just Eat Takeaway.com, following a competitive pitch.
“We are thrilled to continue and expand our relationship with Just Eat Takeaway.com," Chris Skinner, president EMEA at UM, "we have loved working with such an amazing brand in such a high growth and dynamic sector. Home food delivery exploded during the pandemic and demand has continued to grow as many countries start to emerge from their lockdowns. Our approach was based around adapting to Just Eat Takeaway.com’s needs with real agility and driving continual media performance, and now we have the opportunity to broaden our work still further.”
UM will manage the group’s media accounts across 21 countries globally (including Ireland) for above the line media campaigns designed to build top-of-mind awareness. This consolidation constitutes a win of 9 additional markets for UM to include sizable key European countries like Germany and well established territories like the Netherlands where the company has its global headquarters.
UM already has the planning and buying business in the UK, Australia and Canada as well as a number of European markets.
As Just Eat’s global media partner since 2019, UM has already developed market-leading media campaigns such as developing innovative media approaches to surround the brand’s sponsorships of Euro 2020.
“Following careful consideration and a high standard of work from all pitching agencies, we’re delighted to appoint UM as our global media agency partner," said Susan O’Brien - VP, Brand at Just Eat Takeaway.com.
"UM has significant experience working with multinational businesses at a global level and will play an important role in helping us to deploy media strategies across our wider business. The team delivered a fantastic pitch and we’re very much looking forward to working together to deliver campaigns across our markets.”
