One of the key strategic priorities for IAPI is to promote greater diversity in our industry. In February of this year IAPI put a call out for volunteers from member agencies to participate in an initiative supporting BelongTo and Stand Up week against LGBTI+ bullying in second level schools. Help was given across all disciplines: planning, account management, creative, digital, social, media and production. We created a mini agency, with Creative Director Damian Hanley of In the Company of Huskies, Project Director Kieran O’Donovan of Chemistry and a steering committee of IAPI Board members Ray Sheerin and Charley Stoney.

We would like to thank everyone for their participation and to encourage agencies to mark the last day of Stand Up Awareness week, Friday 15th November, by doing something to support their LGBTI+ friends.

We are asking all agencies to get behind this initiative over the next couple of days and plan a show of support on Friday 15th November. Why not encourage all staff to do as we are asking secondary school students to do and wear colours to make up the rainbow flag?

The louder agencies shout, the more coverage this initiative will get.

There are lots of ways to #ComeIn that you can do today
There are lots of ways to #ComeIn that you can do today
  • ComeIn and share your support on your own social media
  • ComeIn on your Instagram story and use our special GIFs
  • ComeIn in on Facebook and share the BelongTo and 2FM posts
  • ComeIn on Twitter and use the #ComeIn
  • Visit and show your support
  • Listen to 2FM all week and see how they are coming in
  • Talk to your kids and encourage them to #ComeIn during Stand Up week (11 to 15 November) in school
With Huge Thanks To:
With Huge Thanks To:

The agency team who gave up their time so generously, and to agency management for supporting them:

Rafael Ferla (JWT Folk), Tiffany Mongey (Javelin), Kate Fulham (Bonfire), Clare O’Hanlon (Publicis), Jane Casey (Pluto), Mark Hughes (Carat), Dylan Newe (TBWA), Udi Ovadia (Boys and Girls), Isabel Harvey (BBDO), Manuel Yoacham (Starcom), Will Egan (Ogilvy), Rachel Hattaway (Core), Hazel Tracey (Rothco) and Aine O’Boyle (Havas).

Thanks to the wider industry for giving their time and services completely pro bono. Please return the favour and support them where you can.

Production: Pull the Trigger. Natasha Waugh (Director), Max Brady, Aoife O’Neill, Grainne Tiernan (Producers), plus all actors, crew and casting agents, particularly Cast Annette.

Sound and radio recording: Raygun.

Post-production: ScreenScene.

Location: Lynne Tracey.

Photography: Aidan Oliver / Neil McDougald.

Behind the Scenes Filming: Matthieu Chardon (Publicis)

Film and Radio Voiceover: Sarah Jane Seymour at Voicebank.

2FM, especially Dan Healy and Michael Cahill.

Clients who donated a radio spot on 2FM and their agencies: McDonald’s (Mediaworks), Lidl (Mediaworks), Maxol (Mediaworks), Flogas (Mediaworks), An Post (Starcom), CBRE (Mediaworks), Easytrip (Mediaworks), USIT Travel (Mediaworks), Centra (Starcom), SuperValu (Starcom), Ulster Bank (Boys & Girls/Spark Foundry), Audi (Chemistry/PHD), Windsor Motors (Chemistry/Spark Foundry), Irish Examiner (Chemistry/OMD), Vodafone (OMD), Bank of Ireland (Carat), Nissan (Huskies/Spark Foundry), Aer Lingus (Carat), Core, Dentsu Aegis.

View the campaign below:
View the campaign below: