Following a competitive pitch between three agencies, Ireland and UK based, THINKHOUSE was successful in winning the creative business for Keelings.
As Keelings enter a new phase of growth across its Irish, UK and European markets, this collaboration signifies an exciting chapter in the company’s marketing journey, with investment aimed at engaging consumers and driving awareness of their brand and values.
This new partnership will kick off with a Summer 2024 launch of refreshed packaging and an extensive through-the-line (TTL) campaign across TV, radio and digital.
Keelings is an Irish owned, third generation family business, growing fruit in north county Dublin for almost 100 years. The company continues to grow, source and distribute the highest quality, freshest and tastiest produce for everyone to enjoy. With over 3,000 hectares of land farmed across Ireland, Costa-Rica and Brazil, Keeling’s global operations now supply over 1000 customers across 30 countries worldwide. Headquartered in Dublin, the group has 11 unique business units, operating across 13 production sites in 7 different countries. Keelings employ over 2700 employees from 58 nationalities, who are guided by the company vision to inspire more people to enjoy fresh produce. With sustainability, growth and quality at its core, Keelings are committed to its purpose “Better Food, Better World” which strives ‘to produce better food so that the whole world eats better and lives healthier, happier and more productive lives’.
Jo Batty, Sales and Marketing Director for Keelings Retail Ireland expressed excitement about the partnership with THINKHOUSE, citing the agencies international experience and creative approach. “Keelings is a much-loved Irish brand with a strong heritage and almost 100 years of business in Ireland. As we enter a new phase of growth, this partnership with THINKHOUSE aims to elevate the Keelings brand through innovative and creative marketing initiatives tailored for both the Irish and international markets, fostering deeper connections with consumers and promoting the consumption of fresh produce”.
Claire Hyland, Head of Strategy & Planning at THINKHOUSE said “We’re thrilled to partner with Keelings for its marketing and advertising, a phenomenally successful Irish company that has been growing in Ireland for nearly 100 years. When we met the Keelings team it ignited our shared ambition to make consumers fall in love with fresh fruits and vegetables again, encouraging them to make healthier choices for themselves and their families. Keeling's sustainability credentials are a perfect match for THINKHOUSE following our recent B Corp certification. Like-minded businesses are seeking each other out to drive growth and positive change through branding, advertising and marketing and this is another example of a brand choosing an agency that has strong credentials - not just in marketing and advertising, but in sustainability and impact.”
