A new campaign for Irish craft brewery Rye River Brewing Company has gone live on nationwide radio and online video. The creative was developed by the advertising agency Bloom.
“This is our first time advertising on national radio. The brand is getting a lot of traction in the market” says Pamela Ryder, Head of Marketing at Rye River Brewing Company, “the public love our beers, and we really felt it was time to share domestically our successes on the World stage, and to support our brand and the trade.”
“Rye River Brewing Company is a real Irish success story. They have a great story to tell” says Sinéad Boyle, Managing Director of Bloom. “They won the most awards at the World Beer Awards for three years in row and yet a lot of people we talked to had never heard of them. They have big ambitions. They are a real challenger brand and so are a great fit for Bloom’
“We really wanted to get the word out there. ” says Tom Cronin CEO of Rye River “Few people are aware that a small brewery from North Kildare is so successful on the international stage. There is no point in being shy about it.”
The campaign is live this week. Media planning was also managed by Bloom.
