“Out of every crisis comes opportunity” is an often-quoted phrase. While it was difficult to see how that might be the case when Lockdown happened in March, the team at award-winning Boys + Girls, Ireland’s largest independently owned agency, quickly adjusted. Working from home became the new norm and, with the challenging reality of planning, creating and producing great work, they swung into action- but this time, virtually.
New business activity also went online and led to one of agency’s biggest ever wins when it was appointed (following a competitive pitch) by Three UK to manage its global sponsorship of Chelsea Football Club.
Trinity College Dublin
Following a competitive tender Boys + Girls were awarded the account and are currently working with Trinity to help promote their new undergraduate programmes nationally and internationally.
Roe & Co
Building on its global agency partner pitch win last year, Boys + Girls have extended their remit on the Roe & Co. brand with specific US market activations in the pipeline.
Keoghs Crisps Ireland
The team is working with the brand as their new creative partner across everything from brand building, sponsorship and new creative development.
Screen Ireland
Another competitive tender win culminated in the agency being appointed as Screen Ireland’s new marketing, communications and design agency.
Mater Private
Boys + Girls are working with Mater Private as their new advertising and communications agency.
Swim ireland
A social and radio campaign around water safety campaign was the first iteration of work for this sporting body.
Pat Stephenson, founder and Chief Relationship Office at Boys + Girls said,“Our multi-platform entertainment approach helps brands to create ground-breaking work that gets noticed and delivers commercial results in the long term. Our belief that “Great Work, Works” remains constant and we are delighted to welcome our new clients onboard - we look forward to collaborating with them in the months and years ahead.”
The agency’s branded entertainment approach is embodied in the mantra of ‘Entertain or Die’, it’s the only valid answer, the agency believes, to the compelling industry question of the moment considering the impact of Covid-19 and changed consumer behaviour patterns. Namely, “How does advertising stop being an interruption and instead be so good AND entertaining that people will seek it out rather than avoid it?”
Boys + Girls blue-chip client roster of national and international brands includes Three, Samsung, Diageo, Energia, Accenture, Ulster Bank, Skoda and Kellogg’s.
