Independent creative agency The Public House have been appointed as the strategic and creative agency for Bord na Móna, Ireland’s biggest brand in solid fuel home heating. The agency was appointed following a three-way competitive pitch.

The iconic Irish organisation has been heating Irish homes since 1946, aiming to provide employment to the Irish midlands community and a secure energy supply for the entire country. Recently the company has undergone significant structural changes, transitioning towards sustainable energy, resource recovery, and biodiversity.

‘Boring Doesn’t Sell’
‘Boring Doesn’t Sell’

Commenting on the appointment of The Public House, Elaine Negi, Brand and Product Marketing Manager at Bord Na Móna said (draft quote only): “What excited us about The Public House was their agency philosophy of ‘Boring Doesn’t Sell’ which comes through in all of their work. They are a strategically sharp agency with tonnes of creative bravery and we can’t wait to get started”.

Catrióna Campbell, Managing Director, The Public House added: “Bord Na Móna is an Irish brand that we’ve all grown up with, with iconic heartwarming comms. We’re looking forward to creating the next chapter of iconic comms as they continue to transition towards more sustainable and renewable energy”.

The appointment for The Public House follows appointments by Barnardos, Paddy Power, The Belfast Telegraph and 48. The agency is known for its strategic rigour and creative edge that delivers for its clients, with a principle that ‘Boring Doesn’t Sell’.