This year, Cannes Lions launched the all-new track structure – a diverse programme of speaker-led sessions, panel debates and workshops organised into nine core themes, with the aim of helping participants to get the most out of their Cannes Lions experience.
However, the conversation around the content shouldn’t stop at the close of the Festival, so Cannes Lions have selected the ten most important lessons from each individual track and we'd like to share it with you. Take a look at the main takeaways, plus download speaker insights and Festival sessions in video format for use in your own presentations and pitches.
Communication brought us the boldest creative ideas and behind-the-scenes stories from the most effective campaigns. Learn about how to create, tell and sell in an age of new cultural, political and technological contexts.
This year’s Festival looked at Craft through a new lens, exploring the blurring of traditional and digital mediums, with the same unwavering focus on exceptional artistry. Take a look at emotional advertising, digital craft and beautiful film-making, with sessions led by masters of execution.
Entertainment brought us some of the most exciting sessions this Festival, led by iconic global figures including filmmakers, sports stars, editors, artists and activists. Learn what it means to captivate an audience and create branded content that becomes culture.
Experience looked at how brands and retailers can connect with their audiences in a way that resonates beyond the purchase, exploring emotional eCommerce, frictionless customer journeys and authenticity in brand activations and physical experiences.
Creativity is a force for positive change. The Good Track at Cannes Lions looked at the role of brands in the future, tackling the challenges faced in designing brand narratives that support important local and global issues and align with a generation of socially-conscious consumers.
Each year, Lions Health encounters forward-thinking creativity in the health sphere. This year’s Festival saw two days of sessions led by inspired speakers from across the industry – exploring patient engagement, AI, emotional communication and innovation in healthcare.
The Impact track tackled one of today’s most prominent industry issues – creative effectiveness. Hear from leading Marketers and CMOs from the biggest, most profitable brands on the planet on how to drive brand equity and measure financial and cultural impact.
Innovation was back in force at this year’s Festival, with a full five days dedicated to exploring data, technology and transformation in business. See how tech-enabled creativity is reshaping marketing communications.
Reach looked at how to engage consumers, at scale. Explore the motivations that drive behaviours, how to reach people in the right places at the right time and how to build a well-curated advocate community
