Pt78 works with clients to deliver better business outcomes through more effective marketing.
One of the core pillars of greater marketing effectiveness is Capability – this encompasses not just your team internally but your wider team of external partners also. Through our innovative pitch consultancy service offering, we work with you to ensure that you have the right partners in place to grow your business.
Pt78 services include The Marketing Effectiveness Programme, Brand Proposition Development, Marketing Strategy Review, Pitch Consultancy, Media Audit & Marketing Training. We are constantly developing tools, frameworks and software solutions that support our clients in adopting a culture of marketing effectiveness and increasing return on their marketing investment.
Vivien McKechnie, Director
Vivien McKechnie - Founding partner Pt78. 25 years’ experience in the Irish Media Industry – spanning media agency, media owner and media auditor. Commercial Director of the Irish Times Group including irishtimes.com, MyHome.ie, Entertainment.ie and Electric Media Sales. Board Director and Head of Trading – Dentsu Aegis Network 2006-2015. Board Member IAPI, AAI, IAB and BAI.
Amy Mitchell, Director
Amy Mitchell – 25 years’ experience in the Irish Creative Industry. Company Director and Head of Strategic Planning, DDFH&B. Experience working on a wide range of businesses and brands including; Mars Masterfoods, Vodafone, Diageo, Glanbia, Kerry Foods, Lucozade Suntory, Irish Life, Failte Ireland, eir, Super Valu, Centra, Nestle & The National Lottery. Ten ADFX awards including the Grand Prix and Judges’ Award.
Sarah Probert, Director
Sarah Probert – Founding partner Pt78. 25 years’ experience in Irish & International marketing leadership roles. Head of Commercial & Brand for iD Network. Senior Director, EMEA Marketing at BlackBerry 2004-2012. Marketing experience spanning global marketing strategy, marketing communications, digital marketing and media management roles. Sits on the Council for the Marketing Society.
Pt78 Contact details:
Office: +353 1 556 3678
Address: 3 Upper Cranford Centre, Montrose, Dublin 4