Everyone agrees that the pitch process is broken.
Level Pitch was set up to disrupt the outdated, inefficient, unsustainable and completely unnecessary pitch process. Founded by Ray Sheerin, with 35 years’ experience leading agencies in activation, advertising, design, digital and direct marketing, and with hundreds of pitches under his belt, no one in the market is better qualified to do so.
About 95% of all the work that’s done for pitches goes in the bin. No industry could support that level of wastage. And it impoverishes the industry – agencies pay for it and, ultimately clients pay for it.
The key difference with Level Pitch is that we use our unrivalled knowledge of agencies, inside and out (every agency in the market has, or has had, staff from Chemistry, the agency Ray founded and ran for 21 years) to get the right agencies, and only the right agencies, on the list to begin with. Ideally 3, no more than 4. Then giving them a brief to allow them to prove their abilities – a highly focused ‘ask’, all about the thinking, with no time to waste or room to hide interpreting brand guidelines or digesting endless research.
It's smarter, it’s more sustainable, it’s fairer and it results in a much better fit between client and agency.
The pitch process is broken; Level Pitch fixes it.
Ray Sheerin, Pitch Doctor
With a career spanning hundreds of agency pitches - both as an agency leader and, in the past 5 years, as a pitch consultant - Ray has helped clients select the right advertising, brand, media, and strategy agencies. A lifelong advocate for fairer, more effective pitching, Ray is committed to creating a transparent, results-driven pitch process that benefits both clients and agencies. His deep industry knowledge and understanding of the agency landscape enable him to navigate the complexities of pitching with clarity and insight.
Ray is an Honorary Fellow of the Institute of Advertising Practitioners in Ireland and a Chartered Director of the Institute of Directors.
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