As one of the pioneers of marketing procurement, Tina has considerable experience having worked in this area now for 20 years. She has a unique background having worked for both clients and agencies.

She set up and run the procurement marketing teams for O2, GSK and Orange/France Telecom. She then joined GreyAdvertising as its Commercial Director, negotiating with the agencies many clients – she then did the same at Lowe Advertising.

She gained an invaluable insight into how agencies work and their interaction with both marketing and procurement teams. In 2006 she set up Tina Fegent Consulting to offer procurement support services to both clients and agencies.

She chairs the Chartered Institute of Purchasing and Supply (CIPS) Specialist Knowledge Group on Marketing Purchasing, supports CIPS on its Marketing Collection training programme and developed and ran the ‘Procurement for non-Procurement Managers’ course for the IPA.

She is a regular speaker on the conference circuit and has the first blog out on the musings of the marketing procurement world.