On completing a degree in Marketing in DIT in 2006 Róisín joined Strategem Integrated Communications where she worked with Irish and Global clients implementing through-the-line campaigns. Róisín spent some time in JWT London working on Nokia, before returning to Ireland and joining Rothco. During her 6 years there she became the Client Service Director of Guns or Knives and lead some of the agencies most awarded campaigns including the global launch of Hailo & rebrand to mytaxi, Heineken Ireland, Samsung to name a few. In 2017 Róisín moved brand side taking on her current role as Head of Advertising including digital & social for Ulster Bank Ireland.