Managing Partner of Econsultancy, and one of the original four equity-owners of Oystercatchers, Richard specialises in accelerating marketing performance & digital transformation. Richard has enjoyed working for both agencies and brands for the past twenty years. He has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading adult and family marketing, and with Publicis Worldwide where he led both the agency’s P&G business in EMEA and Publicis Groupe’s African expansion. Published by the Wharton School of Advertising, regular columnist for Marketing Week, sometime Brand Expert for Channel 5 News and Visiting Lecturer at both The European School of Advertising and the Creative Equals #FutureLeaders Programme. Final round Judge for both the UK & European EFFIEs, MAA DoDifferent and The Marketing Academy’s Scholarship Programme.