I’ve never been too good at writing bio’s, but I’m a lot better at coming up with weird ways to combine seemingly unrelated things in novel ways. This often leads to interesting advertising, so that’s what I’ve been doing for the past 16 years. Of these, I’ve spent the last 11 years at hasan & partners, based in Helsinki, Finland.

I feel honored to be selected for this Effie jury. I’ve always felt Effies are one of the most difficult ones to win. Some competitions can resemble beauty pageants, whereas you need hard results in order to win an Effie.

In my spare time I learn things (anything from making pants to obscure memory categorization systems) and go crazy about food, games and popular culture.