Nichola is a strategist who is passionate about driving social change. With over 20 years’ experience as a marketer and fundraiser she has master minded fundraising for SVP for the past six years. Prior to which she led fundraising and marketing for Arthritis Ireland and was a Director in the agency, Strategem.

She has a MSc in Applied Positive Psychology from the University of East London, a Diploma in Business Studies from UCD Michael Smurfit and a BA in Psychology from UCD. She applies this unique perspective on human understanding to her marketing and fundraising activities which have, despite the challenges in the not for profit sector, continued to provide those most in need in our society with much needed support.

Nichola will share her experience of being an Effie Europe jury member for the past two years and using case studies will advise you on the best way to write your case for Effie Awards Ireland.