Neal is an industry leader and a global ambassador for marketing effectiveness. He has 28 years of marketing experience as a client, an agency practitioner and most recently as CEO of Effie Worldwide. He has held leadership roles in London and New York at Kodak, McCann, Naked Communications, TBWA and now at BBDO Dublin, having returned to Europe in 2017 with his family after 18 years in the USA. Along the way he won the UK TV Commercial of the Year, a Grand Effie and a Regional Emmy.

With such rich knowledge of the Effie Worldwide Programme, Neal will talk to us about the advantages of getting behind Effie Awards Ireland for agencies and marketers alike. He will also share his view of why great creativity is such an important component of the Effie Programme how it can growth and deliver meaningful impact for the economy.