Mark is a leading marketing and business leader with over 15 years global marketing experience, successfully building brands and driving commercial success across multiple industry sectors and organisations including AIB, EBS, Guinness, Volkswagen and L’Oreal. Mark worked in London for 10 years in some of the biggest Global Advertising Agencies such as DDB and Adam&Eve before joining AIB in late 2013. Following a three year tenure as Head of Digital Marketing & Innovation at AIB, Mark was appointed Head of Marketing, with responsibility for all marketing activity across AIB Sponsorship, AIB Brand & EBS mortgages.