Luke is the managing director and a shareholder of Behaviour & Attitudes, one of Irelands leading research and insight agencies. He has more than 25 years’ experience in the Irish market. Prior to joining B&A he was Board Director of TNS MRBI in Ireland, and also previously worked for Lansdowne Market Research. In keeping with his love of human psychology, being a Psychology graduate of UCD with a Masters in Social and Organisational Psychology, he is a member of the Psychological Society of Ireland (PSI). Luke is also a member of The Marketing Society of Ireland and is an nine-time winner in the Annual Excellence in Research Awards. He is also a member of the MRS in the UK, the MII and is the current Chair of AIMRO (Association of Irish Market Research Organisations).