John is the former Managing Director and Chairman of McConnells Advertising. He now lectures in Branding and Marketing Communications at the Smurfit Business School and has published 'The Importance of Being Branded: An Irish Perspective' (Liffey Press) in 2006. He is a regular contributor on branding and marketing communications in Irish Marketing Review, Marketing Magazine and the Irish Times and is the Chairman of Bord Bia's Brand Forum.