Jane Devitt is a highly experienced and award-winning Account Director who works on a retainer or project-by-project basis for some of Ireland’s best-known brands and emerging companies.

Jane is currently self-employed and specialises in helping start-ups or SME’s in areas such as New Business Development, Brand Identity, Digital and Social Marketing, and writing and implementation of Marketing Plans. With a little black book of everyone from writers, to designers to brand specialists, Jane can bring a team together in a flash to deliver on your project KPIs.

Jane honed her Account Direction skills over the last three decades as part of multi-discipline teams in leading advertising and marketing agencies such as BBDO Dublin, Target McConnells, Huguenot Design, Havas, Brand Union and Brando. Jane has also been self-employed for over 6 years.


With 25 years in the marketing and advertising business and countless presentations under her belt, Jane will make the workshop both dynamic but relaxed, as is her style. A big focus of the session will be for people to open up on their own barriers and obstacles in their client service role, in doing so Jane can give practical information on steps to overcome anything that is stopping the account, or the team from growing. Part of the training offer includes a post session meet up with any of the group who would like an additional mentoring hour with Jane.


More than just tips, Jane will take you through key topics told anecdotally featuring her own journeys with clients over the years and how she developed them and kept them. Jane also looks at the power of networking and cross-selling, showing how you can build up a lasting network that serves you for decades and the importance of maintaining that network.

Communication skills will be covered looking at how you bring your own style to developing your client and how a simple turn of phrase can turn a situation around.

The second part of the morning session covers all the practical elements needed for daily account handling, such as the importance of scope versus deliverables, best ways to cost a job, treating suppliers as partners, prioritizing work and being organized.